Guide To The Largest River Cruise Companies

• Lia Vincent
• 1/23
• Back to How To Become a Travel Agent & Marketing >>

Guide to the Largest River Cruise Companies

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When considering a river cruise for a client, the plethora of options can be overwhelming. Six prominent river cruise companies—AmaWaterways, Avalon, Tauck, Uniworld, Viking, and Scenic—each offer unique experiences that cater to different preferences and needs. In this article, we will delve into the distinct features, advantages, and disadvantages of each company to help you make an informed decision for your client's next river cruise adventure.

AmaWaterways, for instance, stands out with its luxurious yet contemporary vibe. Known for its signature "twin balconies" concept, AmaWaterways offers both French balconies and full-size, private exterior balconies in many of its accommodations. This feature, combined with its excellent onboard service and a wide range of included shore excursions, makes it a favorite among those seeking a high-quality, active river cruise experience.

Avalon Waterways is another contender, recognized for its comfortably upscale atmosphere and spacious cabins. With regional wines and beer included at every onboard dinner, Avalon provides a refined experience. The company also boasts good shore excursions led by Certified Local Guides and unique local lectures that bring the destination to life. However, some observers have noted that the food can be bland and wines of lower quality, although the vegetarian options are highly praised.

Tauck River Cruises is renowned for its all-inclusive, personalized experience. Tauck's approach ensures that virtually every expense is included in the upfront price, eliminating hidden costs. This includes all shore excursions, unlimited complimentary beverages, and even pre/post stays depending on the itinerary. The intimate, club-like atmosphere and uncommon access to exclusive shore excursions make Tauck a top choice for those seeking a seamless and luxurious journey.

Uniworld Boutique River Cruises prides itself on being the world's only authentic boutique cruise line. Uniworld offers an all-inclusive, boutique hotel-style experience with luxurious accommodations and dining options. Customized shore excursions and a range of onboard amenities, including complimentary Wi-Fi and laundry services, enhance the luxury experience. However, Uniworld is generally more expensive, and some services may vary based on the stateroom category.

Viking River Cruises is known for its Scandinavian design and comfortable onboard experience. Viking offers a variety of destinations and itineraries, with included tours and optional excursions available. While Viking is not as all-inclusive as some other lines, it provides a well-rounded experience with a focus on cultural enrichment and scenic beauty.

Scenic River Cruises is celebrated for its 5-star, all-inclusive luxury river cruises. With features like personal butlers, six dining options, and complimentary beverages all day, Scenic ensures that most guests will not incur additional costs unless they opt for massages or hairdresser services. The exclusive Tailormade GPS device for self-guided tours and electronically assisted bikes add to the luxury and convenience of the Scenic experience.

By understanding the unique selling points and differences between these six river cruise companies, you can make a more informed decision that aligns with your personal preferences, budget, and travel style. Whether you prioritize luxury amenities, active excursions, or an all-inclusive experience, there is a river cruise company that is perfect for your client.

Overview of River Cruise Companies

Introduction to River Cruising

River cruising is a unique and captivating way to explore the world's most scenic waterways. Unlike ocean cruises, river cruises offer a more intimate and immersive experience, allowing passengers to connect deeply with the destinations they visit. These cruises typically feature smaller ships that can navigate through narrower rivers and canals, providing access to charming towns, historical landmarks, and picturesque landscapes that larger vessels cannot reach.

On a river cruise, you can wake up each morning in a new and exciting location, ready to embark on a day filled with cultural enrichment, active adventures, or simply relaxing onboard. The atmosphere is often more laid-back and personalized, with fewer passengers than ocean cruises, which fosters a sense of community and camaraderie among travelers.

Benefits of Choosing a River Cruise

One of the significant benefits of choosing a river cruise is the of many river cruise lines. Companies like Tauck, Uniworld, and Scenic often include most expenses in the initial price, such as shore excursions, meals, beverages, and even gratuities, eliminating the worry of hidden costs.

Another advantage is the convenience of river cruising. With fewer passengers and a more streamlined process, embarkation and disembarkation are generally quicker and less stressful compared to larger ocean cruises. Additionally, the smaller ship size allows for flexible itineraries that can include stops at smaller ports and more off-the-beaten-path destinations.

River cruises also offer a rich cultural experience. Onboard programs and shore excursions are designed to immerse passengers in local history, art, and cuisine. For example, Viking River Cruises is known for its engaging cultural enrichment programs, which include lectures, cooking demonstrations, and guided tours led by local experts.

Furthermore, river cruises provide a unique opportunity for active exploration. Many lines, such as AmaWaterways and Emerald Waterways, offer bikes onboard and guided bike tours, allowing passengers to explore destinations in a more active and engaging way.

In summary, river cruising combines the best of travel—scenic views, cultural experiences, and relaxation—with the convenience and personalized service of a boutique hotel. Whether you are looking for luxury, adventure, or simply a relaxing getaway, there is a river cruise that is perfect for your client.

AmaWaterways

Luxurious and Contemporary Vibe

AmaWaterways is distinguished by its luxurious yet contemporary vibe. The onboard atmosphere is characterized by friendly, guest-centric service that is never stuffy. This approach creates a comfortable and welcoming environment, making guests feel at home from the moment they step aboard. The décor is modern and chic, reflecting a blend of elegance and casual sophistication.

Signature “Twin Balcony” Concept

One of the standout features of AmaWaterways is its signature “twin balcony” concept. In many of its staterooms, guests can enjoy both a French balcony and a full-size, private exterior balcony. This unique design allows for unparalleled views and the flexibility to choose how you want to experience the outdoors. Whether you prefer the intimacy of a French balcony or the expansive space of a private exterior balcony, AmaWaterways has you covered.

Included Shore Excursions and Activity Options

AmaWaterways is known for its extensive range of included shore excursions. In most ports, guests have a choice of excursions at no extra charge, from cultural tours and culinary experiences to more adventurous activities like guided bike tours and hikes. For example, in Rudesheim, Germany, you might choose between a gondola ride, a hike through vineyards, or an evening visit to taste the local Rudesheimer Kaffee. The excursions are designed to cater to different pace levels, ensuring there is something for everyone.

The onboard amenities and services offered by AmaWaterways are designed to enhance your cruising experience. Each ship features expansive sun decks with heated pools or whirlpools, walking tracks, and spaces for wellness activities led by a Wellness Host. Additionally, there are state-of-the-art coffee and tea stations available 24/7, and an onboard gift shop where you can purchase unique local products and AmaWaterways souvenirs. The entertainment options include dance floors, onboard musicians, and local performers, ensuring every evening is a joyful celebration.

AmaWaterways also boasts several unique features that set it apart. The Zen Wellness Studio on the AmaMagna, for instance, is an evolution of the traditional fitness center, offering group classes, a juice bar, and massage treatment rooms. Guests can also participate in guided bike tours using the complimentary fleet of bicycles onboard, or explore on their own. For those looking for something new, the AmaMagna even features a full-sized pickleball court, making it a great option for active travelers

Avalon Waterways

Ship Size and Passenger Capacity

Avalon Waterways operates a fleet of modern river cruise ships, each designed to provide an intimate and comfortable cruising experience. The ships typically carry between 128 to 166 passengers, depending on the vessel. This smaller passenger capacity allows for a more personalized service and a more relaxed onboard atmosphere. The compact size of the ships also enables them to navigate through narrower rivers and canals, accessing destinations that larger vessels cannot reach.

Onboard Facilities and Accommodations

Avalon Waterways is renowned for its innovative and luxurious onboard facilities. One of the standout features is the Avalon Panorama Suites, which boast floor-to-ceiling, wall-to-wall panoramic windows that provide unparalleled views of the passing landscape. These suites are designed with Comfort Collection Beds that face the view, ensuring guests can wake up each morning to a breathtaking vista. Onboard amenities include a Fitness Center, a hair salon, and a Sky Deck whirlpool (available on European ships), along with a self-serve beverage station offering complimentary tea, hot chocolate, and premium coffees.

The dining experience on Avalon Waterways is also noteworthy. Guests can choose from various dining venues, such as the Panorama Dining Room with its large panoramic windows, the Sky Grill for al fresco dining, and the Panorama Bistro for a more casual setting. The Avalon FlexDining approach eliminates restrictive seating times, allowing guests to dine at their convenience.

Itinerary and Destination Highlights

Avalon Waterways offers a diverse range of itineraries that span across Europe, Asia, and South America. Their cruises are carefully crafted to include a mix of cultural experiences, historical landmarks, and scenic beauty. For example, in Europe, guests can explore the Rhine, Danube, and Seine rivers, visiting iconic cities like Amsterdam, Vienna, and Paris. In Asia, Avalon cruises along the Mekong and Irrawaddy rivers, providing insights into the rich cultures of Cambodia, Vietnam, and Myanmar. Each itinerary is designed to provide a deep and meaningful connection with the destinations visited.

Inclusions and Pricing Structure

Avalon Waterways is known for its inclusive pricing structure, which helps to simplify the planning process. Most cruises include complimentary shore excursions, led by Certified Local Guides, as well as all meals onboard with wine, beer, or soft drinks included during lunch and dinner. Additional inclusions such as continental breakfast and beverage room service (with a possible fee), and access to onboard amenities like the Fitness Center and hair salon, make the overall experience very comprehensive. The pricing is generally transparent, with fewer hidden costs, allowing guests to budget more accurately for their trip.

Tauck River Cruises

Exclusive and Personalized Experience

Tauck River Cruises is renowned for its exclusive and personalized experience. With a focus on providing an intimate and tailored journey, Tauck limits the number of passengers on its ships, ensuring a more relaxed and engaging atmosphere. This approach allows for a higher staff-to-guest ratio, enabling the crew to offer exceptional, personalized service that makes every guest feel valued and cared for.

Higher Price Point and Additional Inclusions

Tauck River Cruises operates on a higher price point compared to some other river cruise lines, but this is reflected in the extensive range of inclusions and exclusive experiences offered. The all-inclusive pricing covers virtually every expense, including all shore excursions, unlimited complimentary beverages, and even pre/post stays depending on the itinerary. This transparent pricing structure eliminates the worry of hidden costs, making the overall experience more luxurious and hassle-free.

Unique Shore Excursions and Guided Tours

Tauck is celebrated for its unique shore excursions and guided tours. These excursions are carefully curated to provide guests with unparalleled access to local culture, history, and natural beauty. Tauck partners with local experts and guides to offer exclusive experiences that might include private tours of historic landmarks, exclusive access to local events, or even a private concert in a historic venue. These tours are designed to be engaging, informative, and memorable, ensuring that guests gain a deep understanding and appreciation of each destination.

The onboard amenities and guest services on Tauck River Cruises are designed to enhance the luxury and comfort of your journey. Each ship features spacious lounges where guests can relax and socialize, along with fine dining restaurants that serve gourmet meals prepared by skilled chefs. Additional amenities include complimentary Wi-Fi, 24-hour room service, and a range of onboard activities such as enrichment lectures, live music, and fitness programs. The staterooms are elegantly appointed with luxurious linens, flat-screen TVs, and private bathrooms, ensuring a comfortable and relaxing stay onboard.

Uniworld Boutique River Cruises

Boutique Hotel Style Onboard Experience

Uniworld Boutique River Cruises offers a boutique hotel-style experience onboard its luxurious river ships. Each vessel is meticulously designed to resemble a high-end boutique hotel, complete with elegant décor, plush furnishings, and meticulous attention to detail. The atmosphere is warm and inviting, making guests feel as if they are staying in a luxurious boutique hotel that just happens to be floating along some of the world's most scenic rivers.

All-Inclusive Pricing and Amenities

One of the standout features of Uniworld is its . This approach ensures that virtually all expenses are covered in the initial cost, including all meals, premium spirits and wines, shore excursions, and even gratuities. Additional amenities such as complimentary Wi-Fi, laundry services, and 24-hour room service further enhance the all-inclusive experience, making it easy for guests to budget and plan their trip without worrying about hidden costs.

Customized Shore Excursions and Activities

Uniworld is known for its customized shore excursions and activities, designed to cater to various interests and activity levels. Guests can choose from a range of excursions, including cultural tours, culinary experiences, and active adventures like biking and hiking. The excursions are led by knowledgeable local guides who provide deep insights into the history, culture, and daily life of the destinations visited. This personalized approach ensures that each guest can tailor their experience to their preferences, making the journey even more memorable and enriching.

Luxurious Accommodations and Dining Options

The accommodations on Uniworld's river ships are luxurious and meticulously appointed. Staterooms and suites feature lavish linens, marble bathrooms, and high-quality amenities such as premium toiletries and plush robes and slippers. The dining experience is equally impressive, with multiple dining venues offering gourmet meals prepared by skilled chefs. Guests can enjoy fine dining in the main restaurant, casual meals at the al fresco dining area, or even private dining in the comfort of their own suite. The emphasis on local and seasonal ingredients ensures that each meal is a culinary delight, reflecting the flavors and traditions of the regions being visited.

Viking River Cruises

Scandinavian Design and Onboard Experience

Viking River Cruises is renowned for its Scandinavian design and onboard experience. The ships, known as "Longships," reflect a modern Scandinavian aesthetic, characterized by bright, clean, and sleek interiors. This design creates open and airy spaces, perfect for relaxing and enjoying the scenic views of the river. The casual yet elegant atmosphere means that guests can dress comfortably during the day, with only a minimal dress code required for evening meals.

The onboard amenities are designed to enhance the cruising experience. Each ship features an Aquavit Terrace, a glass-enclosed outdoor dining area at the front of the ship, which serves as a perfect vantage point for scenic sailing. Additionally, the ships include a Wintergarden for afternoon tea, a Pool Grill for casual dining, and a Mamsen’s venue offering Norwegian specialties. The sundeck is another central feature, equipped with loungers, an herb garden, shuffleboard, and putting greens.

Destinations and Itinerary Highlights

Viking River Cruises offers a diverse range of itineraries that span across Europe, Asia, and other regions. In Europe, guests can explore the Rhine, Danube, Seine, and other iconic rivers, visiting historic cities like Amsterdam, Vienna, and Paris. In Asia, Viking cruises along the Mekong and Irrawaddy rivers, providing insights into the cultures of Cambodia, Vietnam, and Myanmar. Each itinerary is carefully crafted to include a mix of cultural experiences, historical landmarks, and scenic beauty.

Inclusions and Optional Excursions

Viking River Cruises is known for its inclusive pricing structure, which covers many of the expenses that other cruise lines might charge extra for. This includes one complimentary shore excursion in every port of call, free Wi-Fi, beer, wine, and soft drinks with onboard meals, and 24-hour specialty coffees, teas, and bottled water. Additionally, port taxes and fees, as well as ground transfers with Viking Air purchase, are included. Guests can also enjoy enrichment lectures and destination performances onboard.

Ship Size and Passenger Capacity

Viking River Cruises operates a fleet of ships known as "Longships," each carrying around 190 passengers. This smaller passenger capacity allows for a more intimate and personalized experience. The ships are designed to navigate through narrow rivers and canals, providing access to destinations that larger vessels cannot reach. There are some exceptions, such as the smaller ships used on Portugal's Douro River, Germany's Elbe River, and the Seine River in France, which are designed to navigate locks and access bustling city centers.

Scenic River Cruises

Luxury and All-Inclusive Amenities

Scenic River Cruises is renowned for its luxury and all-inclusive amenities. The company offers a 5-star cruising experience where most expenses are covered in the initial price. This includes all meals, premium spirits and wines, shore excursions, and even gratuities. Additional amenities such as complimentary Wi-Fi, laundry services, and 24-hour room service (for certain suite categories) further enhance the all-inclusive experience, making it easy for guests to budget and plan their trip without worrying about hidden costs.

Unique Onboard Features and Services

Scenic River Cruises boasts several unique onboard features and services that set it apart. One of the standout features is the Tailormade GPS device, which provides self-guided tours, allowing guests to explore destinations at their own pace. The ships also feature electronically assisted bikes for active exploration, and a wellness center with a fitness area, sauna, and steam room. Additionally, the Scenic Enrich program offers exclusive cultural events and performances onboard, enriching the overall cruising experience.

Customized Shore Excursions and Activity Options

Scenic River Cruises offers a wide range of customized shore excursions and activity options designed to cater to different interests and activity levels. Guests can choose from guided tours, cultural experiences, and active adventures like hiking, biking, or kayaking. The excursions are led by knowledgeable local guides who provide deep insights into the history, culture, and daily life of the destinations visited. This personalized approach ensures that each guest can tailor their experience to their preferences, making the journey even more memorable and enriching.

Ship Design and Accommodation Types

The ships of Scenic River Cruises are meticulously designed to provide luxurious and comfortable accommodations. The staterooms and suites range from Royal Suites with private balconies and butler service to more standard Deluxe Staterooms with large windows offering scenic views. Each room is equipped with luxury linens and pillows, private bathrooms with premium toiletries, and individual climate control. Higher suite categories include additional amenities such as personal butlers, private lounges, and .

Comparison of Key Features

Ship Size and Passenger Capacity Comparison

When comparing the six river cruise companies, the ship size and passenger capacity vary significantly. For instance, Viking River Cruises operates ships that typically carry around 190 passengers, allowing for an intimate and personalized experience. In contrast, Scenic River Cruises has ships with a capacity of up to 163 guests in Europe and as few as 68 guests on their Mekong River ship, providing a more exclusive and luxurious atmosphere.

AmaWaterways and Avalon Waterways also have ships with similar passenger capacities, usually ranging from 128 to 166 passengers. These smaller ship sizes enable them to navigate narrower rivers and canals, offering access to more secluded and charming destinations.

Pricing Structure and Inclusions

The pricing structure and inclusions differ among the river cruise companies. Scenic River Cruises and Uniworld Boutique River Cruises are known for their all-inclusive pricing, covering most expenses such as shore excursions, meals, beverages, and gratuities. This approach eliminates the worry of hidden costs and provides a more streamlined and luxurious experience.

In contrast, Viking River Cruises and Avalon Waterways offer a more flexible pricing structure, with some expenses included but others available as optional add-ons. For example, Viking includes one complimentary shore excursion in every port but offers additional excursions at an extra cost.

Tauck River Cruises stands out with its all-inclusive pricing, covering virtually every expense, including pre/post stays, unlimited beverages, and all shore excursions. This transparent pricing ensures that guests have a hassle-free experience without unexpected costs.

Onboard Amenities and Services Comparison

The vary significantly among the river cruise companies. Scenic River Cruises is renowned for its luxurious suites, each featuring a Scenic Sun Lounge, a pillow menu, and advanced air circulation systems. Additionally, Scenic offers butler service for all suites, a fully equipped gym, a Salt Therapy Lounge, and a Vitality Pool.

Uniworld Boutique River Cruises also offers luxurious accommodations and amenities, including fine dining options, a fitness center, and spa services. The ships feature elegant décor and boutique hotel-style amenities, ensuring a high-end experience for all guests.

Viking River Cruises provides a more laid-back and comfortable onboard experience, with amenities such as an Aquavit Terrace, a Wintergarden, and a Pool Grill. Viking also offers a range of wellness facilities, including a fitness center and walking track on the sundeck.

Shore Excursions and Activity Options

The shore excursions and activity options are another key area of comparison. Scenic River Cruises and Tauck River Cruises offer personalized and exclusive shore excursions as part of their all-inclusive packages. These excursions are designed to provide deep cultural insights and unique experiences, such as private concerts or guided tours led by local experts.

Uniworld Boutique River Cruises and AmaWaterways also offer a range of shore excursions, including active adventures like biking and hiking, as well as cultural tours and culinary experiences. These excursions are often included in the initial price or available as optional add-ons.

Viking River Cruises includes one complimentary shore excursion in every port, with additional excursions available for purchase. Viking's excursions are designed to be engaging and informative, providing guests with a rich cultural experience.

Choosing the Right River Cruise for Your Client

Personal Preferences and Budget Considerations

When selecting a river cruise, it's crucial to consider your personal preferences and budget. If you're looking for a luxurious, all-inclusive experience, companies like Scenic River Cruises and Tauck River Cruises might be ideal. These lines offer comprehensive packages where virtually every expense is included, eliminating the worry of hidden costs. For example, Scenic includes complimentary beverages all day, a mini-bar in your room, and all shore excursions, making it a great choice for those who want to budget upfront.

On the other hand, if you're on a tighter budget or prefer a more flexible pricing structure, Viking River Cruises or Avalon Waterways could be more suitable. These companies offer included amenities like meals, Wi-Fi, and one shore excursion per port, but also provide options for additional excursions and services at an extra cost.

Destination and Itinerary Choices

The destination and itinerary choices are another critical factor in choosing the right river cruise. Each company offers unique itineraries that cater to different interests and regions. For instance, Uniworld Boutique River Cruises and AmaWaterways offer extensive European itineraries, including the Rhine, Danube, and Seine rivers, as well as cruises in Asia and Africa. If you're interested in exploring the U.S., Viking River Cruises and American Cruise Lines provide cruises along the Mississippi, Columbia, and Snake rivers.

If you're looking for a more exotic experience, Scenic River Cruises and Tauck River Cruises offer itineraries in destinations like Egypt, Vietnam, and Cambodia. These cruises often include exclusive cultural experiences and guided tours that provide deep insights into the local culture and history.

Onboard Experience and Amenities

The can significantly impact your river cruise enjoyment. Companies like Uniworld Boutique River Cruises and Scenic River Cruises are known for their luxurious accommodations and boutique hotel-style amenities. These include fine dining options, well-equipped gyms, spas, and unique features like Scenic's Tailormade GPS device for self-guided tours and electronically assisted bikes.

Viking River Cruises offers a more laid-back and comfortable onboard experience, with amenities such as an Aquavit Terrace, a Wintergarden, and a Pool Grill. Viking also emphasizes wellness with fitness centers and walking tracks on the sundeck. If you prefer a more intimate setting, Tauck River Cruises provides a club-like atmosphere with a higher staff-to-guest ratio, ensuring personalized service.

Tips for First-Time River Cruisers

If you're a first-time river cruiser, there are several tips to keep in mind. First, research the itinerary thoroughly to ensure it aligns with your interests and travel style. Consider the time of year and weather conditions for your client's chosen destination, as this can affect the overall experience. Additionally, pack wisely, bringing comfortable clothing for both onboard relaxation and shore excursions.

It's also important to familiarize yourself with the onboard amenities and services before your trip. Many river cruise lines offer pre-cruise materials or online resources that can help you make the most of your time onboard. Finally, don't hesitate to ask questions or seek advice from travel agents or past cruisers to ensure you're well-prepared for your client's journey.

Conclusion: Finding Your Perfect River Cruise

After exploring the unique features and offerings of AmaWaterways, Avalon, Tauck, Uniworld, Viking, and Scenic, it's clear that each company brings its own distinct charm and advantages to the table. Whether you're looking for a luxurious, all-inclusive experience, a more laid-back and casual atmosphere, or a blend of cultural enrichment and active adventures, there's a river cruise company that aligns perfectly with your travel preferences.

Scenic River Cruises and Uniworld Boutique River Cruises stand out for their ultra-luxury amenities and all-inclusive pricing, offering a boutique hotel-like experience onboard. These lines are ideal for those seeking a high-end, hassle-free journey with premium amenities like complimentary mini-bars, butler service, and exclusive shore excursions.

Tauck River Cruises is renowned for its personalized and exclusive experience, with a focus on all-inclusive pricing and unique shore excursions. Tauck's approach ensures that guests enjoy a seamless and luxurious journey without the worry of hidden costs.

Viking River Cruises offers a more relaxed and comfortable onboard experience, with a focus on cultural enrichment and scenic beauty. Viking's itineraries are carefully crafted to include a mix of historical landmarks, cultural experiences, and leisure time, making it a great choice for those seeking a balanced river cruise experience.

AmaWaterways and Avalon Waterways provide a blend of luxury and flexibility, with spacious staterooms, fine dining options, and a range of included and optional shore excursions. These lines are excellent for travelers who want to balance comfort with the freedom to customize their experience.

Ultimately, the right river cruise company for your client will depend on their personal preferences, budget, and travel style. By considering factors such as ship size, onboard amenities, and the type of shore excursions offered, you can choose a river cruise that not only meets but exceeds your expectations.

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