Create A Year Round Booking Season As A Disney Vacation Planner

• Lia Vincent
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Create a Year Round Booking Season as a Disney Vacation Planner

To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!

As a Disney travel agent, are you interested in learning how to create a year round booking season for your travel business? How to grow and improve your business and Disney bookings?

For travel agents who specialize in Disney vacations, the peak times when clients typically contact you to book their trips are mostly influenced by when Disney releases vacation packages, promotions, and other key planning milestones. Other factors that can influence Disney booking seasonality include major holidays, school schedules, and even weather patterns.

It's also important to know: There is a recent trend where clients are calling last minute to book. Also, Disney Cruises that are 7 days or longer, clients will book 13 to 23 months in advance. While shorter cruises they book 6 to 11 months in advance.

Below is a guide to help your Disney travel business break free from the slowdowns which typically occur after peak season and help you break free from seasonal slumps. With the goal being to achieve consistent business through the year.

You need to expand your services to help fill in gaps in your Disney bookings. The goal is to fill your calendar by filling more client needs.

#1, Understand Peak Times Clients Contact you to Book their Trips

These times include:

1. May to June

• Disney usually releases vacation packages and pricing for the following year during this period. Many clients planning trips for the next year reach out as soon as these packages become available to secure their bookings and take advantage of early planning options.

2. Fall (September to November)

• Disney often launches promotional offers for spring vacations during the fall. This encourages clients planning spring trips (e.g., March or April) to contact agents during this time to lock in deals and plan their itineraries.

3. Post-Holiday Period (January)

• After the holiday season, many families begin planning their vacations for later in the year, especially for summer or fall trips. This is a common time for inquiries as people start organizing their annual travel plans.

4. 6–12 Months Before Major Events or Holidays

• Many clients contact agents 6–12 months before their intended travel dates, especially if they are planning trips around high-demand periods like Thanksgiving, Christmas, or summer vacation. This ensures they can secure accommodations and dining reservations during peak times.

By focusing outreach and marketing efforts around these key periods, you can better align with when potential clients are most likely to seek assistance with booking Disney vacations.

#2, Understand Complimentary Niches to Disney Travel

The goal is to add complimentary niches to your travel business to achieve consistent business throughout the year.

To acheive this, you need to show up consistently and to stay top-of-mind. Which is why you need to build sustainable marketing habits.

During the off-peak booking months for Disney travel agents, complementary niches can help maintain steady revenue and client engagement. These niches can align with the interests of Disney clients while offering alternative travel opportunities or related services.

Below are some complementary niches to focus on during these slower periods.

1. Non-Disney Family Travel

• Universal Studios Vacations: Many Disney fans also enjoy Universal Studios, which offers attractions like Harry Potter World. Promoting Universal packages during off-peak Disney booking months can attract similar clientele.

• All-Inclusive Resorts: Resorts such as Sandals or Beaches are popular for families and couples seeking relaxing vacations. These destinations can be marketed as alternatives to theme park trips.

• Europe Land Travel: Paris, Rome, Barcelona there are lots of options for endless Europe based land travel opportunities.

2. Cruise Packages

• Holiday Market River Cruises: These cruises typically operate from October through December, coinciding with the Advent season leading up to Christmas.

• Disney Cruises: For clients still interested in Disney experiences, offer discounted or promotional Disney Cruise Line packages during slower booking months.

• Other Cruise Lines: Expand offerings to include Royal Caribbean or other family-friendly cruises, which can appeal to Disney fans seeking new adventures.

3. Off-Peak Travel Packages

• Seasonal Getaways: Highlight destinations with lower crowds and costs during off-peak seasons, such as tropical locations in shoulder months (April-May, September-November).

• Winter Escapes: Promote cozy winter vacations, such as ski resorts or festive holiday markets, to clients who may not be planning a Disney trip during that time.

4. Adventures by Disney

• Promote Adventures by Disney guided vacation packages, which include unique experiences like European tours, Antarctic cruises, and cultural explorations. These trips cater to Disney enthusiasts looking for luxury and adventure beyond the parks.

5. Travel Planning Services

• Focus on offering personalized planning services for future trips (including Disney vacations). This could include itinerary building, dining reservations, or securing tickets for upcoming peak seasons.

6. Group Travel and Events

• Organize group travel packages for family reunions, weddings, or corporate retreats at destinations outside of Disney parks. These events often require detailed planning and can be booked year-round.

By diversifying your offerings with these complementary niches during off-peak months, you can maintain client engagement while tapping into broader travel interests that align with your expertise as a Disney-focused travel agent.

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To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!