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become a travel agent in Wisconsin
  1. How to Become a Travel Agent in Wisconsin
    1. Understanding the Role of a Travel Agent
      1. Key Responsibilities and Duties
      2. Leveraging Local Knowledge for Wisconsin Travel
      3. Client Services: Booking Flights, Accommodations, and Activities
    2. Basic Requirements and Skills
      1. High School Diploma or GED
      2. Essential Skills: Organizational, Problem-Solving, Interpersonal, and Research Skills
    3. Formal Training and Education
      1. Top Travel Agent Programs in Wisconsin: University of Wisconsin Whitewater, Mid-State Technical College, Fox Valley Technical College
      2. Online Certification Programs and Their Benefits
      3. Program Length and Curriculum Overview
    4. Certification and Accreditation
      1. Importance of Certification: Employer and Client Preference
      2. Available Certifications: Travel Agent Proficiency (TAP), American Society of Travel Advisors, International Air Transport Association
      3. Continuing Education Requirements for Maintaining Certifications
    5. Working with a Host Agency
      1. Role of a Host Agency: Resources, Booking Systems, Marketing Support, and IATA Number Provision
      2. Choosing the Right Host Agency for Your Needs
      3. Benefits of Host Agency Support for Independent Travel Agents
    6. Licensure and Business Registration
      1. State-Level Licensing Requirements: None for Travel Agents
      2. Registering Your Business with the Wisconsin Department of Revenue
    7. Paid Training Opportunities
      1. Fox World Travel’s Vacation Travel Associate Training Program
      2. Other Paid Training Programs Available in Wisconsin
    8. Career Development and Salary Expectations
      1. Salary Range for Travel Agents in Wisconsin
      2. Career Growth and Specialization Opportunities

How to Become a Travel Agent in Wisconsin

If you have a passion for travel and enjoy helping others plan their dream trips, becoming a travel agent in Wisconsin could be the perfect career for you. As a travel agent, you will have the opportunity to build a fulfilling business and earn a flexible income by booking travel arrangements for clients. Here’s a comprehensive guide to help you get started.

Understanding the Role of a Travel Agent

A travel agent in Wisconsin plans and books travel for clients, which includes booking flights, accommodations, organizing activities, and excursions. Leveraging your local knowledge of Wisconsin can be a significant advantage, allowing you to plan unique trips such as foodie tours of Milwaukee or games at Lambeau Field. The role involves understanding clients' vacation needs and handling all the travel arrangements efficiently.

No Formal Education Required

Unlike many other careers, becoming a travel agent in Wisconsin does not require a formal travel agent certification or a bachelor’s degree. However, having a high school diploma or GED is beneficial. While formal education is not mandatory, acquiring the right skills and training is crucial for success in this field.

Essential Skills

To excel as a travel agent, you need to possess several key skills, including organizational, problem-solving, interpersonal, and research skills. These skills will help you manage client relationships effectively, handle bookings efficiently, and stay updated on industry trends.

Joining a Host Agency

In most cases, independent travel agents in Wisconsin work with a host business. A host business provides essential resources such as access to booking systems, partner programs, marketing support, and an IATA number, which is necessary for earning commissions on travel bookings. Host agencies like Fora offer comprehensive training programs and ongoing support to help you succeed in your career.

Training and Certification

While certification is not compulsory, it is highly recommended. Training programs offered by institutions like the University of Wisconsin Whitewater, Mid-State Technical College, and Fox Valley Technical College can equip you with the necessary knowledge and skills. Programs like Fora’s initial certification, which includes 40+ hours of live training and access to recordings, can be particularly beneficial. Certifications from the American Society of Travel Advisors and the International Air Transport Association can also enhance your career prospects.

Earning Money as a Travel Agent

As a travel agent in Wisconsin, you earn money through commissions paid by partners such as hotels and cruise lines. You can also charge planning fees. The flexible schedule allows you to work full-time or part-time, aligning with your lifestyle. Building a strong client base and leveraging marketing tools provided by your host business can significantly impact your earnings.

Building Your Business

To grow your business, you need to focus on building your client base, networking with other travel professionals, and staying updated on industry trends. Utilizing marketing tools, attending travel industry events, and leveraging your personal network are key strategies. Host agencies often provide marketing training and tools to help you attract and retain clients.

A Rewarding Career Path

Becoming a travel agent in Wisconsin offers a rewarding career path with flexibility and autonomy. Whether you choose to work with a host business or set up your own business, the potential to build a personalized brand in the travel industry is vast. With the right training, support, and dedication, you can turn your passion for travel into a successful and fulfilling career.


how to become a travel agent in Wisconsin

Understanding the Role of a Travel Agent

Key Responsibilities and Duties

As a travel agent in Wisconsin, your primary role involves planning and booking travel arrangements for clients. This encompasses a wide range of responsibilities, including understanding clients' vacation needs, handling all travel arrangements, and ensuring every aspect of the trip is well-organized. Your duties will include booking flights, arranging accommodations, and organizing activities and excursions that align with your clients' preferences.

Leveraging Local Knowledge for Wisconsin Travel

Leveraging your local knowledge of Wisconsin can be a significant advantage in your role as a travel agent. You can plan unique and personalized trips that highlight the best of what Wisconsin has to offer. For instance, you might organize foodie tours of Milwaukee, plan visits to the iconic Lambeau Field, or recommend scenic routes through the Wisconsin Dells. Your insider knowledge can make your travel packages stand out and provide an authentic experience for your clients.

Local knowledge is invaluable when it comes to planning trips. It allows you to create itineraries that are not only enjoyable but also reflective of the local culture and hidden gems that only a local would know.

Client Services: Booking Flights, Accommodations, and Activities

Client services are at the heart of your role as a travel agent. You will be responsible for booking flights, securing accommodations, and organizing a variety of activities and excursions. This involves using your research skills to find the best deals and options that meet your clients' needs and budget. Effective communication is also crucial, as you need to ensure that all details are clearly understood and agreed upon by your clients.

Client Service Breakdown
Service Description
Flight Booking Securing the best flight options based on client preferences and budget.
Accommodation Booking Booking hotels, resorts, or other accommodations that meet client needs.
Activity Planning Organizing activities, excursions, and tours that enhance the travel experience.

Your ability to provide comprehensive client services will not only ensure client satisfaction but also build your reputation as a reliable and competent travel agent.


how to become a travel agent in Wisconsin

Basic Requirements and Skills

High School Diploma or GED

To become a travel agent in Wisconsin, you do not need a formal college degree, but having a high school diploma or GED is highly beneficial. This foundational education provides a solid base for understanding and navigating the various aspects of the travel industry. It also prepares you for the structured learning and training programs that you may choose to pursue later in your career.

Essential Skills: Organizational, Problem-Solving, Interpersonal, and Research Skills

To excel as a travel agent, you need to possess a set of essential skills that will help you manage your role effectively. Here are some of the key skills required:

Organizational Skills: These skills are crucial for managing multiple client bookings, keeping track of travel schedules, and ensuring all details are in order. A well-organized travel agent can handle multiple tasks efficiently and reduce the likelihood of errors.

Problem-Solving Skills: Travel plans can sometimes go awry due to unforeseen circumstances like flight cancellations or accommodation issues. Strong problem-solving skills enable you to handle these situations professionally and find quick, effective solutions that satisfy your clients.

Interpersonal Skills: Building strong relationships with clients is vital for a travel agent. Good interpersonal skills help you understand client needs, communicate effectively, and provide personalized service that keeps clients coming back.

Research Skills: The ability to research and find the best travel options, deals, and destinations is essential. This skill helps you stay updated on industry trends, new travel opportunities, and any changes in travel regulations or policies.

Essential Skills for Travel Agents
Skill Description
Organizational Skills Managing client bookings, schedules, and details efficiently.
Problem-Solving Skills Handling unexpected issues and finding quick solutions.
Interpersonal Skills Building strong client relationships through effective communication.
Research Skills Finding the best travel options, deals, and staying updated on industry trends.

By developing these skills, you can ensure a successful and fulfilling career as a travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Formal Training and Education

Top Travel Agent Programs in Wisconsin: University of Wisconsin Whitewater, Mid-State Technical College, Fox Valley Technical College

If you are looking to gain formal training and education to become a travel agent in Wisconsin, there are several reputable programs available. The University of Wisconsin Whitewater offers an online travel agent training program, which is highly convenient and flexible. This program consists of 100 course hours of instruction, allowing you to learn at your own pace and enroll at any time that suits you.

Another excellent option is Mid-State Technical College, which offers an Associate in Applied Science program in Hospitality Management. This program covers key topics such as aviation and ground transportation, lodging, planning, and customer service. It also focuses on essential soft skills like interpersonal communication, written communication, and entrepreneurial foundations.

Mid-State Technical College: The Hospitality Management program is a thorough and well-rounded education that prepares you for a successful career in the travel industry.

Fox Valley Technical College is another top choice, providing a solid foundation in the principles of travel and hospitality. These programs are designed to equip you with the technical skills and business acumen necessary to succeed as a travel agent.

Top Travel Agent Programs in Wisconsin
Program Institution Description
Online Travel Agent Training University of Wisconsin Whitewater 100 course hours, flexible enrollment
Hospitality Management Mid-State Technical College Covers aviation, lodging, planning, and customer service
Travel and Hospitality Program Fox Valley Technical College Provides technical skills and business acumen

Online Certification Programs and Their Benefits

Online certification programs are an efficient way to start your career as a travel agent in Wisconsin. These programs are affiliated with local schools and offer several benefits. They prepare you for the Travel Agent Proficiency (TAP) certification exam and provide all the essential knowledge and skills needed for a successful career in travel.

These programs are designed to be comprehensive, covering all aspects of the travel industry, from customer service to advanced booking systems and marketing strategies. By completing an online certification program, you gain a competitive edge and increase your chances of being hired by a host business or starting your own travel business. Curriculum Overview: Customer Service Advanced Booking Systems Marketing Strategies Destination Training

Program Length and Curriculum Overview

A typical travel agent training program in Wisconsin can last between 4 to 6 months, with a minimum of 100 hours of instruction. This duration ensures that you receive thorough training and are well-equipped to handle the responsibilities of a travel agent.

Program Length Details

A 100-hour program can be completed in 4 to 6 months, depending on the pace of the course.

This includes both live training sessions and access to recorded materials, allowing for flexible learning.

Comprehensive Curriculum: These programs cover a wide range of topics, from industry basics to advanced skills, ensuring you are fully prepared for your role as a travel agent.

Program Length and Structure
Program Duration Hours of Instruction Learning Format
4 to 6 months 100 hours Live sessions and recorded materials

By investing in formal training and education, you set yourself up for success in the travel industry, gaining the skills and knowledge necessary to build a fulfilling and profitable career as a travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Certification and Accreditation

Importance of Certification: Employer and Client Preference

Certification is highly valued in the travel industry, and it can significantly enhance your career prospects as a travel agent in Wisconsin. Both employers and clients prefer certified travel agents because it demonstrates a level of expertise and commitment to the profession. Certification shows that you have the necessary knowledge and skills to provide high-quality services, which can lead to greater trust and confidence from your clients.

Available Certifications: Travel Agent Proficiency (TAP), American Society of Travel Advisors, International Air Transport Association

There are several certifications available that can help you stand out as a travel agent in Wisconsin. One of the most recognized certifications is the Travel Agent Proficiency (TAP) certification, which is designed to test your knowledge and skills in the travel industry. This certification is often offered through various training programs and prepares you for the TAP certification exam.

TAP Certification: This certification demonstrates your proficiency in areas such as customer service, booking systems, and destination knowledge.

Another valuable certification is the one offered by the American Society of Travel Advisors (ASTA ASTA certifications, such as the Certified Travel Counselor (CTC), Certified Travel Associate (CTA), and Certified Travel Industry Executive (CTIE), are highly respected in the industry and can further validate your qualifications.

Available Certifications for Travel Agents
Certification Description
Travel Agent Proficiency (TAP) Tests knowledge and skills in the travel industry.
American Society of Travel Advisors (ASTA) Offers certifications like CTC, CTA, and CTIE.
International Air Transport Association (IATA) Provides certifications related to airline ticketing and travel operations.

Continuing Education Requirements for Maintaining Certifications

Maintaining your certifications is crucial to keep your skills up-to-date and to comply with industry standards. Most certifications require continuing education to ensure that you stay current with industry trends and changes. For example, the TAP certification and ASTA certifications require periodic renewal through continuing education courses, which can include advanced training programs, partner and destination trainings, and other professional development opportunities.

Continuing Education Details

Continuing education courses help you stay updated on industry trends and changes.

These courses can include advanced training programs, partner and destination trainings, and other professional development opportunities.

Continuing Education Requirements: Advanced Training Programs Partner and Destination Trainings Professional Development Opportunities

By committing to ongoing education, you not only maintain your certifications but also enhance your expertise and reputation as a professional travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Working with a Host Agency

Role of a Host Agency: Resources, Booking Systems, Marketing Support, and IATA Number Provision

As an independent travel agent in Wisconsin, working with a host business is a crucial step in establishing and growing your business. A host business provides a plethora of resources that are essential for your success. These resources include access to advanced booking systems, partner programs, marketing support, and an IATA number, which is necessary for earning commissions on the travel you book.

Resources Provided by a Host Agency
Resource Description
Booking Systems Advanced systems for booking flights, accommodations, and activities.
Partner Programs Access to partner programs with airlines, hotels, and other travel suppliers.
Marketing Support Tools and assistance for marketing your services to potential clients.
IATA Number A unique identifier necessary for earning commissions on travel bookings.

Choosing the Right Host Agency for Your Needs

Selecting the right host business is a critical decision for your career as a travel agent. You need to consider several factors, such as the level of support provided, the range of resources available, and the reputation of the host business. For instance, a host business like Fora offers comprehensive training programs, ongoing support, and a strong community of travel agents, which can be highly beneficial for your growth.

Host Agency Reputation: Choose a host business with a good reputation and strong industry connections to ensure you have access to the best resources and support.

Evaluation Criteria: Level of Support Range of Resources Reputation Training Programs Community Support

Benefits of Host Agency Support for Independent Travel Agents

The support provided by a host business is invaluable for independent travel agents. It offers a one-stop shop with everything you need to get started and succeed in your business. The training programs, marketing support, and access to booking systems and partner programs help you build a strong foundation and grow your client base. Additionally, the community support and ongoing training opportunities ensure you stay updated with industry trends and best practices.

Benefits of Host Agency Support

Comprehensive training programs to get you started.

Ongoing support and community engagement.

Access to advanced booking systems and partner programs.

Marketing tools and assistance to attract clients.

By joining a host business, you gain the tools, resources, and support necessary to build a successful and fulfilling career as a travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Licensure and Business Registration

State-Level Licensing Requirements: None for Travel Agents

In Wisconsin, there are no specific state-level licensing requirements for becoming a travel agent. This means you do not need to obtain a license from the state to start your career as a travel agent. However, other aspects of your business may still need to comply with state regulations.

Registering Your Business with the Wisconsin Department of Revenue

While there is no licensing requirement, registering your business is a crucial step. If you plan to operate as a travel agent in Wisconsin, you will need to register your business with the Wisconsin Department of Revenue. This involves obtaining any necessary business registrations, such as registering as a sole proprietorship, LLC, or corporation.

Business Registration: Registering your business ensures you comply with state tax laws and other regulatory requirements.

Business Registration Steps
Step Description
Choose a Business Structure Decide whether to register as a sole proprietorship, LLC, or corporation.
Register with the Department of Revenue Complete the necessary forms and submit them to the Wisconsin Department of Revenue.
Obtain Any Necessary Permits Ensure you have all required permits and licenses to operate your business.

In addition to registering your business, you must also comply with the Wisconsin Seller of Travel Law. This involves registering with the Department of Agriculture, Trade, and Consumer Protection, reporting any changes in contact information or designated representatives, and following rules regarding commission sharing.

Compliance with Seller of Travel Law

Register with the Department of Agriculture, Trade, and Consumer Protection.

Report changes in contact information or designated representatives within 30 days.

Follow rules regarding commission sharing to comply with state statutes.

By ensuring your business is properly registered and compliant with all relevant laws, you can establish a strong foundation for your career as a travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Paid Training Opportunities

Fox World Travel’s Vacation Travel Associate Training Program

Fox World Travel offers a unique and beneficial paid training program for those interested in becoming travel agents in Wisconsin. The Vacation Travel Associate Training Program is an eight-week intensive course that provides comprehensive training to prepare you for a career as a travel agent. During this program, you are hired as a full-time, paid associate from the very start, allowing you to earn while you learn.

Key Features of Fox World Travel’s Training Program
Feature Description
Duration Eight weeks
Training Format In-person training with the option to work in physical branch locations in Wisconsin after completion
Compensation Paid training from the start

This program builds a foundation for long-term career development in the vacation travel industry, covering essential topics such as customer service, booking systems, and industry best practices. Upon successfully completing the training, you will be well-equipped to work in one of Fox World Travel’s physical branch locations in Wisconsin.

Comprehensive Training: The program includes seminars on foundational topics, ensuring you have all the skills necessary to run a successful travel advisor business.

Other Paid Training Programs Available in Wisconsin

Besides Fox World Travel’s program, there are other paid training opportunities available in Wisconsin that can help you launch your career as a travel agent. For example, LuxRally Travel offers a free online training course, but it is not paid. However, some host agencies and travel companies provide paid training or stipends as part of their recruitment and training processes.

Other Training Opportunities

Some host agencies offer paid training or stipends as part of their programs.

These opportunities can vary and may include a combination of online and in-person training.

When exploring these options, it is important to look for programs that offer a combination of theoretical knowledge and practical skills. Many of these programs are designed to get you started quickly and provide ongoing support to ensure your success in the travel industry. Key Components: Theoretical Knowledge Practical Skills Ongoing Support

By taking advantage of these paid training opportunities, you can gain the skills and experience needed to build a successful and fulfilling career as a travel agent in Wisconsin.


how to become a travel agent in Wisconsin

Career Development and Salary Expectations

Salary Range for Travel Agents in Wisconsin

The salary range for travel agents in Wisconsin can vary based on factors such as location, experience, and the specific employer or host business. On average, a travel agent in Wisconsin can expect to earn around $45,000 to $50,000 per year. According to various sources, the salary ranges are as follows: $37,380 (CareerExplorer), $44,110 (ZipRecruiter), and $45,050 (Bureau of Labor Statistics

Salary Ranges for Travel Agents in Wisconsin
Source Salary Range
CareerExplorer $37,380
ZipRecruiter $44,110
Bureau of Labor Statistics $45,050 ($21.66 per hour)
Indeed.com $45,663
SalaryExpert.com $57,890

Career Growth and Specialization Opportunities

As a travel agent in Wisconsin, you have several opportunities for career growth and specialization. One of the key ways to advance your career is through continuous education and certification. Certifications like the Travel Agent Proficiency (TAP) or those offered by the American Society of Travel Advisors (ASTA) can significantly enhance your career prospects and open up new opportunities.

Specialization: You can specialize in specific types of travel, such as luxury travel, corporate travel, or niche markets like adventure travel or destination weddings.

Joining a host business that offers ongoing training and support can also facilitate career growth. Many host agencies provide advanced training programs, partner and destination trainings, and marketing support that help you stay updated on industry trends and best practices.

Career Growth Opportunities

Continuous education through certification programs.

Specialization in specific types of travel.

Ongoing training and support from host agencies.

Opportunities for leadership roles or starting your own travel business.

In addition to these opportunities, you can also consider taking on leadership roles within your host business or even starting your own travel business. The flexibility and autonomy of being a travel agent allow for a wide range of career paths and growth opportunities.

Career Growth Pathways: Continuous Education Specialization Leadership Roles Starting Your Own Agency

By leveraging these opportunities, you can build a fulfilling and successful career as a travel agent in Wisconsin, with the potential for significant growth and specialization.


how to become a travel agent in Wisconsin

Conclusion: Embarking on Your Journey as a Travel Agent in Wisconsin

Becoming a travel agent in Wisconsin is an exciting and rewarding career path that combines your passion for travel with the satisfaction of helping others create unforgettable experiences. From understanding the role of a travel agent to navigating the steps of formal training, certification, and business registration, you are now well-equipped to embark on this fulfilling journey.

The key to success lies in choosing the right host business, investing in comprehensive training programs, and staying updated with industry trends through continuous education. Certifications such as the Travel Agent Proficiency (TAP) and those offered by the American Society of Travel Advisors (ASTA) can significantly enhance your career prospects and client trust.

Continuous Learning: The travel industry is constantly evolving, so it's crucial to stay updated with the latest trends and best practices to remain competitive and provide exceptional service to your clients.

Key Takeaways for Success
Aspect Description
Host Agency Join a reputable host business for resources and support.
Training Programs Participate in comprehensive training programs.
Certification Obtain relevant certifications to enhance your credentials.
Continuous Education Stay updated with industry trends and best practices.

By leveraging your local knowledge of Wisconsin, you can create unique and personalized travel packages that stand out, whether it's a foodie tour of Milwaukee or a visit to Lambeau Field. Your passion for travel, combined with the right training and support, will enable you to build a successful and fulfilling career as a travel agent in Wisconsin.

Final Tips for Success

Leverage your local knowledge to create unique travel packages.

Focus on building strong client relationships through excellent customer service.

Stay connected with industry updates and best practices.

As you begin this exciting journey, remember that the travel industry is not just about booking flights and accommodations; it's about creating memorable experiences for your clients. With dedication, hard work, and the right resources, you can turn your passion into a successful and rewarding career as a travel agent in Wisconsin.

Final Steps to Success: Leverage Local Knowledge Build Strong Client Relationships Stay Updated with Industry Trends

🚀 Start your journey today and watch your dreams of becoming a successful travel agent in Wisconsin take flight ✈️


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How to Become a
Travel Agent in
Wisconsin

Wisconsin


Our favorite coffee culture is in Wisconsin. Not lattes and cappuccinos, just good cups of strong hospitality that go hand-in-hand with our favorite memories of the state: sitting on the porch of a lakeside cabin, blowing steam into the cool air; pouring from a Thermos while floating in a canoe on a serene lake; washing down some homemade pie. Coffee isn't about waking up in Wisconsin. It's a way of slowing down and enjoying what's around you.

And there's plenty to enjoy: The scenery ranges from dramatic river bluffs, abundant forests, Great Lakes, lesser lakes and rolling pastures full of cattle. Milwaukee mixes fine museums with its blue-collar factories, and some fairly small towns—Spring Green and Richland Center—are graced by the architectural wonders of native son Frank Lloyd Wright.

Geography

Much of the state consists of gently rolling plains, but northern Wisconsin is heavily forested. Limestone and sandstone bluffs overlook the Mississippi River on the state's western edge. The state's distinctive geology is due in large part to great ancient glaciers. Those huge waves of ice carved and molded the land and left nearly 15,000 inland lakes behind. Lake Michigan forms the state's eastern boundary and Lake Superior part of its northern border.

History

Long before the era of modern architecture, Native Americans of the Effigy Mound Culture (AD 500—1100) created great earthen figures of birds, animals and people. Many of them can still be seen today. The Menominee, Winnebago and Dakota peoples were also residents of what's become present-day Wisconsin.

Europeans first saw Wisconsin in 1634, when French explorer Jean Nicolet entered the territory. For more than a century, French missionaries and fur traders worked in the area. During that time, other Native Americans moved into Wisconsin fleeing wars in the east. The Ojibwe, Sauk, Fox, Huron, Kickapoo, Ottawa and Potawatomi were among these migrants, and their arrival instigated battles with the tribes that were already living in the area.

France lost its North American holdings to the British in 1763, and the English kept their hold on the region for the next 50 years. Even though much of the Great Lakes area officially came under U.S. jurisdiction after the Revolutionary War, it wasn't until the end of the War of 1812 that the British finally withdrew. The Native Americans of the region violently resisted the increasing incursions by settlers, but the Black Hawk War of 1832 put an end to organized opposition. As more newcomers arrived, the state's economy began to diversify: The fur trade was still lucrative, but lead mining and agriculture became more important. The growth in population led to statehood in 1848.

Wisconsin, the birthplace of the antislavery Republican Party, was foursquare for the Union in the Civil War. The state's first industrial giants were the owners of the huge lumber companies that felled the northern forests, and beer production became important in Wisconsin after the Great Chicago Fire of 1871 destroyed that city's breweries. European immigration from the mid-1800s to 1920 provided the workforce that contributed to the growth of the state's industrial base, which soon included heavy manufacturing, dairy production, ironworking and tanning. The cultural and religious practices of the newcomers—largely Germans, Norwegians and Poles—still remain ingrained in Wisconsin's smaller communities.

Although small, family-run dairy farms still exist in Wisconsin, they continue to decline as larger corporate farms increase their holdings. Key crops include corn, soybeans, cranberries, oats, beets, beans, carrots and potatoes. Although California now produces more milk, Wisconsin remains the nation's top cheese maker. In the north, paper manufacturing is king; and food processing, machinery manufacturing and meatpacking are major employers in Milwaukee. Recent decades have seen a significant shift from manufacturing to service employment—tourism is Wisconsin's second-largest industry. Technology is really just beginning to play a major role in the state's economy. Medical-equipment manufacturing is a rising sector in Milwaukee, and biotech companies are fueling growth in the Madison area.

Snapshot

Wisconsin's main attractions include biking, birding, canoeing, hiking, Door County sightseeing, Milwaukee, brewery and winery tours, fishing, hunting, sailing, cheese-factory tours, the Great River Road, Apostle Islands National Lakeshore, Madison, Native American culture, boating, camping, skiing, train excursions and snowmobiling.

Tavelers interested in a relaxing vacation with outdoor activities, inspiring natural beauty and friendly people will have a great time in Wisconsin. Most visitors will find something to enjoy there, but they should be aware that Wisconsin's beauty is that of hills, bluffs and dells, rather than dramatic mountains and valleys.

Potpourri

The Green Bay Packers are the only professional football team that's a nonprofit, publicly held corporation. The corporation's structure limits the amount of shares one person can hold and prohibits the selling of shares for a profit. These measures have helped the team keep a community focus, which is rare in the big-money sports world. Home games are consistently sold out, and the waiting list for season tickets is several decades long. Many people will their season tickets to the next generation.

Scuba divers along the Wisconsin shore of Lake Superior have begun pulling up logs that sank in the lake more than 100 years ago. The logs, cut from Wisconsin's legendary old-growth forests, have been kept perfectly intact by Lake Superior's icy waters. A company in Ashland reclaims the fine-grained wood for use in custom furniture and cabinetry.

The Hamburger Hall of Fame is found in Seymour. The first inductee, Charles Nagreen, is the person who had the brilliant idea of flattening a meatball and making it into a sandwich. He did it in 1885.

Move over, Jonah: Visitors can walk through a four-story muskie fish at the National Fresh Water Fishing Hall of Fame in Hayward.

The leisure practice of inner-tubing down the Apple River (beer can in hand) has given Somerset the nickname "tubing capital of the world."

When you're in Door County, look for the houses that still have the traditional sod roofs. Goats are sometimes placed on them to keep the grass trimmed.

The state boasts several interesting capitals: Bloomer is the jump-rope capital of the U.S., Berlin is the fur-and-leather capital, Ellsworth is the cheese-curd capital, Mount Horeb is the troll capital of the world, Sauk-Prairie is the cow-chip-throwing capital, Monroe is the Swiss-cheese capital and Lake Tomahawk is the snowshoe-baseball capital of the world. Other Wisconsin towns boast unusual slogans: Ettrick claims to be "Fun City, USA," Beaver Dam is the "Home of 15,000 Busy Beavers," Lodi is the "Home of Susie the Duck," Babcock is "Where the Last Passenger Pigeon Was Killed" and Sparta is "Home of the Big Fiberglass Animals." (Please note that we have not verified these claims.)

The Ice-Age National Scientific Reserve has five units across the state. Each unit has trails that will take you through geological reminders of the glaciers that once covered the state. There's also an Ice-Age Interpretive Center in St. Croix Falls and the Henry S. Reuss Ice Age Visitors Center in Campbellsport.

As you pass through Jacksonport in Door County, note that you are on the 45th parallel, exactly halfway between the equator and the North Pole.

In Door County restaurants, you may be served booyah, a hearty stew of chicken, beef and vegetables brought to the state by Walloon-speaking Belgian immigrants. Booyah is said to derive from the Walloon term meaning "to boil."

The world-famous Mustard Museum is located in Mount Horeb, 20 mi/32 km southwest of Madison. Mustard enthusiasts and curious tourists tour and sample curator Barry Levenson's collection and attend the National Mustard Day celebration each summer. The museum was featured on the Oprah Winfrey Show and was once the answer to a Jeopardy question.




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