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become a travel agent in South Dakota
  1. How to Become a Travel Agent in South Dakota
    1. Understanding the Role of a Travel Agent
      1. Key Responsibilities of a Travel Agent
      2. Skills Required for Success
      3. Creating Personalized Travel Experiences
    2. Legal Requirements and Certifications
      1. Obtaining an IATA Number
      2. Importance of Host Agencies
      3. Certified Travel Counselor (CTC) and Other Certifications
      4. Maintaining Certification through Continuing Education
    3. Education and Training Programs
      1. On-Campus and Online Training Courses
      2. Top Travel Agent Training Programs in South Dakota
      3. Distance Learning Options and Flexibility
      4. Institutional Support and Guidance
    4. Choosing the Right Host Agency
      1. Benefits of Working with a Host Agency
      2. Resources and Support Provided by Host Agencies
      3. Costs and Subscription Fees Associated with Host Agencies
    5. Participating in Comprehensive Training
      1. Foundational Training Topics and Seminars
      2. Advanced Certification and Ongoing Training
      3. Partner and Destination Trainings
    6. Building Your Travel Agent Business
      1. Leveraging Local Knowledge and Insider Intel
      2. Specializing in Niche Markets and Ethical Tourism Practices
      3. Using Technology for Streamlined Services
      4. Marketing Strategies and Community Support
    7. Earning Money as a Travel Agent
      1. Commission-Based Income and Planning Fees
      2. Flexibility in Earning Schedules
      3. Partnering with Hotels, Cruise Lines, and Tour Operators
    8. Resources Available to Travel Agents
      1. Community Apps and Forums for Support
      2. Access to Booking Systems and Partner Programs
      3. Marketing Tools and Technology Platforms

How to Become a Travel Agent in South Dakota

Becoming a travel agent in South Dakota is an exciting and rewarding career path that combines your passion for travel with the satisfaction of helping others plan their dream trips. As a travel agent, you will have the opportunity to craft personalized itineraries, leverage local knowledge, and provide exceptional customer service to clients seeking unique travel experiences.

To embark on this journey, it is essential to understand the role of a travel agent. Travel agents are responsible for planning and selling transportation, accommodations, insurance, and other travel services. They cooperate closely with clients to determine their needs and advise them on appropriate destinations, modes of transportation, travel dates, costs, and accommodations.

In South Dakota, the process of becoming a travel agent begins with education and training. While formal certification is not mandatory, it is highly encouraged to enhance professional credibility and skills. Many institutions in South Dakota offer both on-campus and online courses that cover the necessary travel industry knowledge, including how to use computerized reservation systems, understand local customs and attractions, and design tailored itineraries.

Choosing the right host business is also crucial. Host agencies provide resources such as access to booking systems, partner programs, marketing support, and training. They also offer an IATA number, which is essential for conducting business as a travel agent. Host agencies like Fora provide comprehensive training programs that include foundational topics and ongoing training to help you succeed in your role.

As you navigate your career as a travel agent in South Dakota, specializing in niche markets, embracing ethical tourism practices, and leveraging technology will be key to your success. By building strong local partnerships and using your insider knowledge of South Dakota's unique destinations, such as the Badlands National Park and Mount Rushmore National Memorial, you can create unforgettable travel experiences for your clients

What's Next?

After completing your education and training, the next step is to secure certification. Certifications like the Certified Travel Counselor (CTC) can significantly enhance your professional skills and visibility in the industry. Maintaining this certification involves ongoing education and meeting specific requirements to ensure you stay updated with industry standards


how to become a travel agent in South Dakota

Understanding the Role of a Travel Agent

As a travel agent in South Dakota, your role is multifaceted and rewarding. You will be responsible for planning and booking trips, which includes handling all the travel arrangements such as flights, accommodations, activities, and excursions. Travel agents work closely with clients to understand their vacation needs and preferences, ensuring that every detail of the trip is meticulously planned.

Key Responsibilities of a Travel Agent

The primary responsibilities of a travel agent include booking and confirming reservations, devising detailed itineraries, and proposing tour packages to travelers. You will also address clients’ travel concerns, distribute essential travel documents, and reveal the identities of tour operators and service providers. Additionally, you may need to make alternative booking provisions when required and handle any financial obligations that arise during the travel planning process.

Skills Required for Success

To excel as a travel agent, you need a range of critical skills. These include excellent customer service, strong reading comprehension, scheduling, negotiation, sales, information technology, money handling, and time management. Proficiency in various ground transportation options, such as buses, rental cars, and ride-sharing services, is also essential. Moreover, grasping the customs, culture, and tourist attractions unique to South Dakota will enable you to provide more personalized and engaging travel experiences for your clients.

Essential Skills Breakdown

Customer Service: Building strong relationships with clients and understanding their needs.
Communication: Effective communication to ensure all details are clearly understood.
Organizational Skills: Managing multiple bookings and itineraries efficiently.
Technical Skills: Proficiency in using computerized reservation systems and other travel industry software.

Creating Personalized Travel Experiences

Creating personalized travel experiences is at the heart of what a travel agent does. This involves crafting tailored itineraries that cater to the unique interests and preferences of each client. Whether it's planning a family vacation, a romantic getaway, or an adventure-filled trip, your goal is to turn dreams into reality. By leveraging your local knowledge of South Dakota’s attractions, such as the Badlands National Park and Mount Rushmore National Memorial, you can design trips that are both memorable and unique

Personalized travel experiences are not just about booking flights and hotels; they involve vividly painting the journey, igniting the traveler’s imagination, and ensuring every aspect of the trip is meticulously planned to meet the client’s expectations.

Key Elements of Personalized Travel Experiences
Element Description
Client Preferences Understanding and incorporating the client's specific interests and needs into the itinerary.
Local Knowledge Leveraging insider knowledge of local attractions and customs to create unique experiences.
Custom Itineraries Designing detailed, customized itineraries that include activities, accommodations, and transportation logistics.


how to become a travel agent in South Dakota

Legal Requirements and Certifications

Obtaining an IATA Number

To conduct business as a travel agent in South Dakota, obtaining an IATA (International Air Transport Association) number is crucial. This unique identifier allows a travel business to operate and earn commissions on the travel they book. Most travel agents in South Dakota work with a host business, which provides access to this IATA number, enabling them to conduct their business seamlessly.

Importance of Host Agencies

Host agencies play a vital role in the career of a travel agent in South Dakota. These agencies provide a range of resources, including access to booking systems, partner programs, marketing support, and comprehensive training. By partnering with a host business, travel agents can leverage these resources to enhance their skills and offer better services to their clients. Host agencies also handle the administrative aspects, such as providing the necessary IATA number, allowing travel agents to focus on what they do best: planning and booking travel.

Host agencies act as a backbone for independent travel agents, offering the tools, training, and support needed to build a successful travel business.

Certified Travel Counselor (CTC) and Other Certifications

While formal certification is not mandatory to become a travel agent in South Dakota, obtaining certifications like the Certified Travel Counselor (CTC) is highly recommended. The CTC certification is offered by The Travel Institute and requires candidates to have at least five years of industry experience or have previously passed the Certified Travel Associate (CTA) exam. This certification enhances professional credibility and skills, making certified travel agents more visible and trusted in the industry.

Certifications for Travel Agents
Certification Description
Certified Travel Counselor (CTC) Advanced certification for experienced travel agents, requiring industry experience or prior certification.
Certified Travel Associate (CTA) Entry-level certification covering essential skills and knowledge for new travel agents.
Destination Specialist Certification focusing on specific destinations, ideal for agents specializing in particular regions.

Maintaining Certification through Continuing Education

Maintaining certifications like the CTC involves ongoing education and commitment to professional development. To keep the CTC certification, travel agents must pass a proctored exam with at least a 70% score, complete a white paper or qualifying project, and earn a minimum of ten Continuing Education Units (CEUs) annually. This ensures that certified travel agents stay updated with industry standards and best practices, continuing to provide high-quality services to their clients

Continuing Education Requirements

Proctored Exam: Passing the exam with a minimum score of 70%.
White Paper or Qualifying Project: Completing a written project or white paper.
Continuing Education Units (CEUs): Earning at least ten CEUs annually.


how to become a travel agent in South Dakota

Education and Training Programs

On-Campus and Online Training Courses

Becoming a travel agent in South Dakota begins with a solid educational foundation. Aspiring travel agents have the option to enroll in both on-campus and online training courses. Institutions such as Black Hills State University, National American University, and South Dakota State University offer comprehensive travel agent training programs. These programs cover essential skills and knowledge, including how to use computerized reservation systems, understand local customs and attractions, and design tailored itineraries.

Top Travel Agent Training Programs in South Dakota

South Dakota is home to several top-notch travel agent training programs. One notable program is offered by Southeast Technical College in Sioux Falls, which provides a comprehensive Travel and Tourism program. This program includes courses in travel planning, customer service, and global geography, equipping students with the necessary skills to excel in the travel industry.

Top Travel Agent Training Programs in South Dakota
Institution Program Description
Southeast Technical College Travel and Tourism Program Covers travel planning, customer service, and global geography.
University Center Sioux Falls Hospitality Management and Travel Planning Provides courses related to travel and tourism, including hospitality management.
Travel Leaders of Tomorrow Online Travel Agent Training Program Includes modules on travel sales, destination knowledge, and industry regulations.

Distance Learning Options and Flexibility

Distance learning is a viable option for those who prefer the flexibility of online education. LuxRally Travel, for example, offers a comprehensive free online travel agent training course that takes approximately 50-70 hours to complete. This course is largely self-directed, allowing students to learn at their own pace and fit the training into their schedules.

The LuxRally Travel training includes lessons on travel agent basics, leisure and group bookings, providing concierge services, and comprehensive sales training. It also covers practical aspects like using their proprietary booking engine and detecting fraud and scams.

Institutional Support and Guidance

Institutional support is a crucial aspect of travel agent training programs in South Dakota. Most educational institutions and host agencies provide dedicated support and guidance throughout the course. For instance, LuxRally Travel offers a vibrant community of fellow travel agents who are always ready to assist with questions or provide guidance. Additionally, many programs include final orientations that walk students through accessing resources, supplier logins, and filing necessary state exemptions.

Institutional Support Details

Community Support: Access to a community of fellow travel agents for assistance and guidance.
Final Orientation: Detailed orientation on accessing resources, supplier logins, and state exemptions.
Practical Exam Preparation: Role-play exams with feedback to prepare students for real-world scenarios.


how to become a travel agent in South Dakota

Choosing the Right Host Agency

Benefits of Working with a Host Agency

Working with a host business is a crucial step for many aspiring travel agents in South Dakota. One of the primary benefits of partnering with a host business is gaining access to an IATA number, which is essential for conducting business and earning commissions on the travel you book. Host agencies like Fora and LuxRally Travel provide this IATA number, allowing you to operate seamlessly in the travel industry.

Resources and Support Provided by Host Agencies

Host agencies are more than just a source of an IATA number; they are a comprehensive support system for travel agents. These agencies offer extensive training programs that include foundational topics such as customer service, travel sales, and destination knowledge. For example, Fora’s training program includes over 40 hours of live, small-group training sessions, along with access to recorded sessions and ongoing training programs.

Host agencies also provide access to industry-leading booking systems and partner programs. This allows travel agents to book flights, hotels, and other travel services efficiently and earn commissions. Moreover, host agencies often have established relationships with suppliers, which can lead to better deals and more options for clients.

Resources Provided by Host Agencies
Resource Description
Training Programs Comprehensive training covering customer service, travel sales, and destination knowledge.
Booking Systems Access to industry-leading booking systems for efficient travel booking.
Partner Programs Established relationships with suppliers for better deals and more options.
Marketing Support Marketing resources and support to help travel agents promote their services.

Costs and Subscription Fees Associated with Host Agencies

While the benefits of working with a host business are significant, there are also costs and subscription fees to consider. These fees can vary depending on the host business and the level of support and resources provided. For instance, some host agencies may charge a one-time fee for joining, along with monthly or annual subscription fees for ongoing support and access to resources.

Cost Breakdown

One-Time Joining Fee: An initial fee to join the host business.
Monthly/Annual Subscription Fees: Ongoing fees for continued access to resources and support.
Transaction Fees: Some host agencies may charge fees per transaction or booking.


how to become a travel agent in South Dakota

Participating in Comprehensive Training

Foundational Training Topics and Seminars

To become a successful travel agent in South Dakota, participating in comprehensive training is essential. Foundational training topics and seminars provide the groundwork for your career. For instance, the training program offered by Fora includes over 40 hours of live, small-group training sessions, covering foundational topics such as customer service, travel sales, and the use of computerized reservation systems.

The LuxRally Travel training program, for example, includes 388 self-guided lessons and over 16 hours of video content. This covers industry terminology, best practices, and insights into hundreds of brands and destinations around the world. The program also prepares you for practical exams through role-play sessions with feedback on your performance.

Foundational Training Topics
Topic Description
Customer Service Developing skills to provide excellent customer service and handle client inquiries and complaints.
Travel Sales Learning how to market travel services and close sales effectively.
Computerized Reservation Systems Understanding how to use industry-leading booking systems.
Concierge Services Learning how to provide high-level service to clients, including securing difficult restaurant reservations.

Advanced Certification and Ongoing Training

Advanced certification and ongoing training are vital for continuous professional development. The Certified Travel Counselor (CTC) certification, offered by The Travel Institute, is an advanced credential that requires candidates to have at least five years of industry experience or have previously passed the Certified Travel Associate (CTA) exam. Maintaining the CTC certification involves passing a proctored exam, completing a white paper or qualifying project, and earning a minimum of ten Continuing Education Units (CEUs) annually.

Advanced Certification Requirements

Proctored Exam: Passing the exam with a minimum score of 70%.
White Paper or Qualifying Project: Completing a written project or white paper.
Continuing Education Units (CEUs): Earning at least ten CEUs annually.

Partner and Destination Trainings

Partner and destination trainings are crucial for staying informed about the latest offerings and trends in the travel industry. These trainings typically cover specific destinations, partner programs, and new travel services. For example, LuxRally Travel’s training program includes modules on how to book through various suppliers, such as cruises and car services, and how to use their proprietary booking engine, FastBook.

Destination trainings often focus on specific regions or types of travel, such as luxury travel or destination weddings. This specialized knowledge allows you to create highly personalized and appealing itineraries for your clients, enhancing their travel experiences and your professional reputation.

Partner and Destination Trainings
Training Description
Supplier Trainings Learning how to book through various suppliers, including cruises and car services.
Destination-Specific Trainings Gaining in-depth knowledge of specific regions or types of travel, such as luxury travel or destination weddings.
Proprietary Booking Systems Understanding how to use proprietary booking engines like FastBook.


how to become a travel agent in South Dakota

Building Your Travel Agent Business

Leveraging Local Knowledge and Insider Intel

As a travel agent in South Dakota, leveraging your local knowledge and insider intel is crucial for creating unique and appealing travel experiences. By understanding the local customs, attractions, and hidden gems of South Dakota, you can craft personalized itineraries that stand out. For instance, you can plan trips to iconic destinations like the Badlands National Park and Mount Rushmore National Memorial, offering clients an authentic and memorable experience.

Describing trips in an engaging manner and painting a vivid picture of the journey can ignite the traveler’s imagination and turn dreams into reality. This is where your insider knowledge truly shines.

Specializing in Niche Markets and Ethical Tourism Practices

Specializing in niche markets and embracing ethical tourism practices can significantly enhance your travel agent business. By focusing on specific types of travel, such as luxury travel, adventure travel, or eco-tourism, you can attract a dedicated client base. Ethical tourism practices involve promoting sustainable and responsible travel that respects local cultures and environments, which is increasingly important to many travelers.

Niche Markets and Ethical Tourism Practices
Niche Market Description
Luxury Travel High-end travel experiences including luxury accommodations and exclusive activities.
Adventure Travel Trips focused on outdoor activities such as hiking, biking, and wildlife exploration.
Eco-Tourism Sustainable travel that supports conservation and local communities.

Using Technology for Streamlined Services

Technology plays a vital role in streamlining your travel agent services. Utilizing industry-leading booking systems, such as those provided by host agencies like Fora or LuxRally Travel, can significantly enhance your efficiency. These systems allow you to book flights, hotels, and other travel services quickly and accurately, reducing the time spent on administrative tasks.

    // Example of booking system integration
    // Using FastBook, LuxRally Travel's proprietary booking engine
    // to book travel services efficiently.
  
Technology Integration Details

Booking Systems: Access to industry-leading booking systems like FastBook.
CRM Systems: Customer Relationship Management tools to manage client interactions.
Supplier Logins: Access to supplier logins for seamless booking.

Marketing Strategies and Community Support

Effective marketing strategies and community support are essential for building a successful travel agent business. Leveraging social media, email marketing, and local advertising can help you reach potential clients and promote your services. Additionally, joining local travel communities and networking with other travel agents can provide valuable support and resources.

Marketing your services through personalized emails, social media posts, and local events can help you build a strong client base and establish your reputation as a knowledgeable and reliable travel agent.

Marketing Strategies
Strategy Description
Social Media Marketing Using platforms like Facebook, Instagram, and Twitter to reach potential clients.
Email Marketing Sending personalized emails to clients and potential clients to promote services and offers.
Local Advertising Advertising in local newspapers, magazines, and community boards to reach a local audience.


how to become a travel agent in South Dakota

Earning Money as a Travel Agent

Commission-Based Income and Planning Fees

Earning money as a travel agent in South Dakota is primarily based on a commission-based income model. Travel agents earn commissions on the travel services they book, such as flights, hotels, and tour packages. In addition to commissions, some travel agents may charge planning fees for their services, especially for complex or customized itineraries. These fees can vary depending on the agent and the complexity of the trip.

Commission-Based Income Structure
Service Commission Structure
Flights Earn a percentage of the flight cost as commission.
Hotels Receive a commission on hotel bookings based on the room rate.
Tour Packages Earn commissions on pre-packaged tours and vacation packages.

Flexibility in Earning Schedules

One of the appealing aspects of being a travel agent is the flexibility in earning schedules. Many travel agents, especially those working with host agencies, have the option to work on a part-time or full-time basis. This flexibility allows you to manage your time effectively, balancing work with other commitments. Additionally, the ability to earn income through commissions means that your earnings can be directly tied to your performance and the number of bookings you make.

This flexibility is particularly beneficial for those who prefer a non-traditional work schedule or need to balance their career with other responsibilities. It also motivates travel agents to be proactive in seeking out new clients and bookings to increase their earnings.

Partnering with Hotels, Cruise Lines, and Tour Operators

Partnering with hotels, cruise lines, and tour operators is a key component of a travel agent’s earning potential. These partnerships allow travel agents to offer a wide range of travel services to their clients, from luxury hotel stays to exotic cruises and guided tours. By building strong relationships with these suppliers, travel agents can negotiate better rates and exclusive deals, which can lead to higher commissions and increased client satisfaction.

Benefits of Supplier Partnerships

Better Rates: Negotiate lower rates for clients, increasing the appeal of your services.
Exclusive Deals: Offer unique packages and promotions that are not available to the general public.
Increased Commissions: Earn higher commissions on bookings made through these partnerships.
Client Satisfaction: Provide clients with a broader range of options and better value for their money.


how to become a travel agent in South Dakota

Resources Available to Travel Agents

Community Apps and Forums for Support

As a travel agent in South Dakota, having access to community apps and forums can be incredibly valuable for support and guidance. Many host agencies, such as LuxRally Travel, provide a vibrant community of fellow travel agents who are always ready to assist with questions or offer guidance. These communities often include online forums, social media groups, and dedicated support channels where agents can share experiences, ask for advice, and learn from one another.

For instance, LuxRally Travel’s community support includes role-play exams with feedback, ensuring new agents are well-prepared for real-world scenarios. This kind of hands-on support is invaluable for building confidence and skills.

Access to Booking Systems and Partner Programs

Access to advanced booking systems and partner programs is a critical resource for travel agents. Host agencies like Fora and LuxRally Travel provide agents with access to industry-leading booking systems such as FastBook, which is LuxRally Travel’s proprietary booking engine. These systems enable travel agents to efficiently book flights, hotels, and other travel services, earning commissions on each booking.

Booking Systems and Partner Programs
Resource Description
FastBook LuxRally Travel’s proprietary booking engine for efficient travel bookings.
Partner Programs Established relationships with suppliers to offer better rates and exclusive deals.
Supplier Logins Access to supplier logins for seamless booking and client service.

Marketing Tools and Technology Platforms

Effective marketing tools and technology platforms are essential for promoting your services and reaching potential clients. Host agencies often provide travel agents with access to marketing resources, including social media tools, email marketing templates, and local advertising support. These tools help travel agents create and distribute engaging content, attract new clients, and maintain strong relationships with existing ones.

Marketing Tools Details

Social Media Tools: Platforms to manage and schedule social media posts.
Email Marketing Templates: Pre-designed templates for sending personalized emails.
Local Advertising Support: Resources for advertising in local media outlets.
CRM Systems: Customer Relationship Management tools to manage client interactions.

    // Example of using marketing automation tools
    // Using email marketing templates to send personalized emails to clients.
  

how to become a travel agent in South Dakota

Conclusion: Embarking on Your Journey as a Travel Agent in South Dakota

Becoming a travel agent in South Dakota is a rewarding and exciting career path that combines your passion for travel with the joy of helping others create unforgettable experiences. From understanding the role of a travel agent to navigating the complexities of certification and training, each step is crucial in building a successful career.

By leveraging local knowledge, specializing in niche markets, and embracing ethical tourism practices, you can differentiate yourself and provide unique value to your clients. The support of host agencies, comprehensive training programs, and ongoing education will be your cornerstone as you build your career.

Key Takeaways for Success
Aspect Description
Local Knowledge Utilize your insider knowledge of South Dakota’s attractions to create personalized travel experiences.
Niche Markets Specialize in areas like luxury travel, adventure travel, or eco-tourism to attract a dedicated client base.
Host Agency Support Leverage the resources and training provided by host agencies to enhance your skills and services.

As you embark on this exciting journey, remember that continuous learning and adaptation are key. The travel industry is dynamic, and staying updated with the latest trends, technologies, and best practices will ensure your success. Whether you are working with a host business, completing certification programs, or building your own travel business, the opportunities in South Dakota are vast and rewarding.

Final Tips for Success

Stay Updated: Continuously educate yourself on industry trends and best practices.
Network: Join local travel communities and networking events to build relationships and gain insights.
Client Focus: Always prioritize client satisfaction and build strong relationships.
Innovation: Leverage technology to streamline your services and offer unique experiences.

As you start this new chapter, remember that the joy of being a travel agent lies not just in the destinations you help clients reach, but in the journeys you create and the memories you help forge.


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How to Become a
Travel Agent in
South Dakota

South Dakota


South Dakota is full of places that can take you away from the here and now. Watch a herd of buffalo trundle across the prairie, and you feel as if you've returned to a time before railroads and farmers overran the plains. Pay a visit to Mitchell in late summer, and you'll wonder if you've stumbled upon some ancient harvest ritual—an entire palace is decorated in corn and grass.

Of course, the classic South Dakota attractions remain: the Black Hills, Badlands National Park, Mount Rushmore, the Crazy Horse Memorial and Wind Cave National Park. You can make an entire vacation of these alone—their proximity allows you to see the best of the state in a short amount of time.

Geography

South Dakota is made up of high plains and rolling hills, but the Black Hills (in the southwest corner) are characterized by mountains, rivers and lakes, which conceal the state's various caves and mine shafts. At the Missouri River, the cornfields of the east give way abruptly to the buttes, badlands and cattle country of the west.

History

Members of the Sioux Nation were living in South Dakota when white explorers entered the area in the 1700s. They lived a primarily nomadic lifestyle in their search for bison. Explorers Lewis and Clark passed through the area in 1804 and 1806, and their expedition opened the region to settlers from the eastern U.S.

The Sioux mounted their first resistance to white settlers in the early 1800s—but the settlers kept coming. Significant battle victories by the Sioux in the 1860s forced some concessions by the U.S. government. But when gold was discovered in the Black Hills in 1874, the treaty was nullified, and the war was renewed. Sioux warriors helped decimate Gen. Custer's army at Little Big Horn in 1876, but this would prove their last major victory. By the end of the 1870s, the white settlement of South Dakota was assured. In 1890, a series of misunderstandings resulted in the massacre at Wounded Knee—the event that marked the end of armed resistance by Native Americans in the 19th century.

South Dakota became a state along with North Dakota in 1889. Farming and ranching became the basis of their economies, though both fared poorly during the droughts and the Great Depression of the 1930s. Since that time, South Dakota has added manufacturing, financial services and tourism to help diversify its business sector.

Snapshot

South Dakota's main attractions are outdoor activities, Mount Rushmore, the Badlands, mountain scenery, varied wildlife (bison, elk, pronghorn antelope and mountain goats), the Black Hills and gambling.

Travelers who love hiking, fishing, biking, hunting, beautiful scenery and spectacular national monuments will have a great time in South Dakota. Those seeking varied nightlife, diverse shopping or big-city amenities won't easily find them.

Potpourri

In what is considered the largest annual gathering of motorcycle enthusiasts in the world, up to 500,000 hog aficionados swarm into the small South Dakota community of Sturgis each August. In the past, extreme rowdiness was sometimes part of the event, but the presence of more RUBs—rich urban bikers—has toned the atmosphere down.

The Black Hills are so named because of the dark color of the pine and spruce trees that cover the region. The Native American phrase for the area, paha sapa, means "hills that are black."

Although there are plenty of elk in the Black Hills, the area is no longer home to bears.

Famous South Dakotans include television personalities Tom Brokaw, Mary Hart, David Soul and Cheryl Ladd, and Native Americans Crazy Horse and Sitting Bull.

A special computer system monitors Mount Rushmore for cracks and moisture—caretakers fear that water could seep into the fissures and freeze, causing the rock to split.

Gold is an important part of South Dakota's history—the first strike happened in Custer. In 1876, at the height of the gold rush, an experienced miner could process 50 pans of gold a day.

For more than 50 years, Spearfish was the site of the annual Black Hills Passion Play, in which a cast of professional actors, locals, horses, donkeys, camels and sheep re-create the last days of the life of Christ. The 2008 season was its final year.

The HBO series Deadwood is based on historical accounts of the time when Wild Bill Hickok, Calamity Jane, Seth Bullock and other characters from a rowdier age cooled their heels in the town. Thankfully, those who visit Deadwood today will find a much friendlier crowd.

South Dakota landscapes are often used by movie-makers. The films Dances with Wolves and National Treasure: Book of Secrets were filmed on location in South Dakota.




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