Sandals Awarded Consumer Superbrand Status

February 27, 2024 - Sandals Resorts - Awards

Sandals are delighted to announce that we have been awarded Consumer Superbrands status for 2024. This follows the release of the latest results of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed just over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction, and Sandals are pleased to have been among the top rated in these areas.

Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said, “In uncertain times people turn to brands they trust, brands they can be reassured will deliver on any promises made. This perceived reliability, coupled with quality and distinction, are the factors the public considered when voting on which brands they deem Superbrands. Outperforming so many other contenders and achieving this status is affirmation of a brand’s credentials and testament to the positive reputation it enjoys among a comprehensive group of British consumers across all regions, ages and social groups”.

We are extremely proud to have been selected by the British public themselves as a brand that can be trusted to consistently deliver high quality products and service, as well as a brand that can be depended upon. Sandals strive to always do everything to the highest possible standard, as is reflected in all of our Luxury Included® resorts, and we will ensure that we continue to set such a standard for ourselves.

For more information on Sandals Resorts’ Luxury Included® holidays in Jamaica, visit www.sandals.co.uk, call 0800 22 30 30 or pop down to the Sandals Luxury Travel Store at 135 Fulham Road, London.