How to become a travel agent in How To Become A Travel Agent In Idaho Travel Trends
If you are considering a career as a travel agent in Idaho, understanding the state's vibrant tourism landscape is crucial. Idaho, once known primarily for its potatoes, has evolved into a sought-after destination for travelers from around the world.
Idaho's tourism industry is a significant economic driver, attracting approximately 37 million visitors each year and generating about $438.6 million in tax revenue. This industry is the third-largest in the state, behind agriculture and technology, and it employs around 55,000 people. In fiscal year 2023, tourism created $5.8 billion in direct spending, highlighting its substantial impact on the local economy.
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Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.One of the key trends in Idaho's tourism is the appeal of its outdoor activities. World-class resorts like The Coeur d'Alene Resort, Silverwood Theme Park, and ski resorts such as Schweitzer and Silver Mountain draw visitors year-round. Additionally, the state's natural beauty, with opportunities for lake cruises on Lake Coeur d'Alene and scenic drives, makes it an ideal destination for various seasons.
"All the things travelers like to do when they get away, Idaho has to offer," says Clint Schroeder. This vibrant tourism tapestry includes a range of activities that cater to different interests and preferences.
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Seasonal tourism is another significant aspect of Idaho's travel trends. Each season offers unique experiences: Summer brings endless outdoor excursions like horseback riding, whitewater rafting, and ziplining. Autumn is marked by harvest festivals, scenic drives to view fall colors, and soothing hot springs. Winter offers thrilling adventures such as guided snowmobile tours, skiing, and snowshoeing. Spring is a time for blooming wildflowers, trout fishing, and events like Idaho Craft Beer Month.
| Season | Activities |
|---|---|
| Summer | Horseback riding, whitewater rafting, ziplining, lake cruises |
| Autumn | Harvest festivals, scenic drives, hot springs, stargazing |
| Winter | Snowmobile tours, skiing, snowshoeing, museum visits |
| Spring | Wildflower blooming, trout fishing, Idaho Craft Beer Month |
For travel agents, understanding these trends and seasonal activities is essential for providing tailored experiences that meet the diverse interests of travelers. By highlighting Idaho's unique attractions and seasonal offerings, agents can attract more visitors and contribute to the state's thriving tourism industry.
Leveraging resources such as the Official Idaho Travel Guide and collaborating with local tourism boards can help travel agents stay updated on the latest trends and attractions. Social media platforms, including #VisitIdaho, can also be powerful tools for promoting Idaho's travel opportunities and engaging with potential clients.
Idaho's tourism industry has experienced a significant surge in recent years, making it an exciting and dynamic field for aspiring travel agents. The state has seen an uptick in tourism partly due to the COVID-19 pandemic, which highlighted Idaho's appeal as a more open and accessible destination. According to Natalie Jushinski, tourism manager for the Idaho Department of Commerce, this trend has continued, welcoming more visitors to the state over the last couple of years.
"COVID was really good for Idaho in a lot of different ways. It kind of put us on the map for being a little bit more open. That has not stopped," Jushinski said. "We really haven’t seen a downturn in that. So with that, we’ve welcomed a lot more visitors to our state in the last couple of years."
The tourism sector in Idaho is economically robust, generating substantial revenue and employment. The industry is the third-largest in the state, employing around 55,000 people and contributing significantly to the local economy. In fiscal year 2023, tourism generated about $438.6 million in tax revenue and $5.8 billion in direct spending, underscoring its critical role in Idaho's economic landscape.
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Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.| Category | Impact |
|---|---|
| Tax Revenue | Approximately $438.6 million in fiscal year 2023 |
| Direct Spending | $5.8 billion in fiscal year 2023 |
| Employment | Around 55,000 jobs |
The growth in tourism is also reflected in the state's lodging tax revenue. For instance, winter tourism has seen a significant increase, with prime winter lodging months from November to March generating $6.5 million in lodging tax receipts for the 2024 fiscal year. This represents a substantial growth from a decade ago, indicating the increasing popularity of Idaho as a winter destination.
The winter lodging tax receipts have grown by one and a half times over the past decade and are on track for record revenue growth in fiscal year 2025, with a 9% increase from the previous year.
Understanding these trends and the economic impact of tourism is crucial for travel agents looking to capitalize on Idaho's growing appeal. By leveraging this information, agents can better serve their clients and contribute to the continued growth of the state's tourism industry.
As Idaho continues to attract a diverse range of travelers, several key trends are shaping the state's tourism landscape in 2025. One of the most notable trends is the rise of off-peak travel. With the post-pandemic surge in travel, many destinations are becoming overcrowded, prompting travelers to seek the charm of off-peak seasons. Traveling during these times offers a winning combination of fewer crowds and more affordable prices, making it a smart and serene choice for those looking to explore Idaho's natural beauty and attractions without the hustle and bustle.
Another trend gaining momentum is the concept of "dupe destinations". Instead of visiting crowded and iconic spots, travelers are now seeking out alternative destinations that offer similar experiences without the crowds or premium prices. For instance, while many might flock to popular ski resorts like Sun Valley, Idaho also offers lesser-known gems like Schweitzer Mountain and Silver Mountain, which provide equally breathtaking skiing experiences without the crowds.
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"A lot of people know Boise, Sun Valley, and Coeur d’Alene," said Natalie Jushinski, Tourism Manager for the Idaho Department of Commerce. "But there are so many other areas and cities in the state that people just aren’t as familiar with. Because so many people are now taking road trips, they’re discovering places they didn’t know about before, beyond those well-known spots."
The "Cool-Cation Craze" is another significant trend, where travelers are opting for destinations with cooler temperatures to escape the heat and overcrowded tourist spots. Idaho's mountainous regions, such as the Sawtooth National Forest and the Rocky Mountains, are perfect for this type of travel, offering breathtaking landscapes and cooler climates that are ideal for hiking, fishing, and other outdoor activities.
| Trend | Description |
|---|---|
| Off-Peak Travel | Traveling during off-peak seasons to avoid crowds and enjoy more affordable prices. |
| Dupe Destinations | Exploring alternative destinations that offer similar experiences to popular spots but with fewer crowds. |
| Cool-Cation Craze | Opting for cooler destinations to escape heat and overcrowding, ideal for outdoor activities. |
Additionally, live events and special events are becoming a major draw. Idaho hosts a variety of festivals and events throughout the year, such as music festivals, sporting events, and cultural celebrations. These events offer unique experiences that allow travelers to connect with the local culture and community. For example, the annual Treefort Music Fest in Boise and the Sandpoint Winter Carnival are popular events that attract visitors from across the region.
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These events not only provide entertainment but also offer a chance for travelers to immerse themselves in Idaho's vibrant cultural scene. From Native American powwows to local food festivals, there is always something happening in Idaho that caters to various interests and preferences.
Lastly, the trend towards small group travel and immersive experiences is also on the rise. Travelers are increasingly seeking out smaller, more personalized tours and experiences that allow them to connect more deeply with the places they visit. This could include guided hiking tours, local food tours, or even stargazing excursions in Idaho's dark skies. These experiences provide a more authentic and meaningful way to explore the state's natural beauty and cultural heritage.
Idaho is a treasure trove of unique experiences that cater to a wide range of interests and preferences. For those who love the outdoors, Idaho offers an abundance of natural attractions and activities. From hiking and backpacking in the scenic trails of the Sawtooth National Forest to horseback riding through the picturesque landscapes of guest ranches, there is no shortage of adventure awaiting in the Gem State.
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Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.For those interested in water activities, Idaho boasts an array of exciting options. Lake and river cruises offer a serene way to explore the state's stunning waterways, such as Lake Coeur d'Alene and the Salmon River. Additionally, rafting and kayaking provide adrenaline-pumping experiences for those who love the thrill of navigating Idaho's rugged rivers.
"Idaho's lakes and rivers are not just beautiful; they are also teeming with life and offer endless opportunities for water sports and relaxation," notes Natalie Jushinski, Tourism Manager at Visit Idaho. "Whether you prefer a leisurely cruise or an exhilarating rafting trip, Idaho has something for every water enthusiast."
Idaho is also rich in cultural experiences that offer a deep dive into its history and heritage. Native American culture is a significant part of Idaho's identity, with several tribes calling the state home. The annual powwows, which showcase traditional dances, music, and crafts, are a must-attend event for anyone interested in immersive cultural experiences.
| Experience | Description |
|---|---|
| Wildlife Viewing & Birding | Observing diverse wildlife and bird species in national forests and wildlife refuges. |
| Lake & River Cruises | Exploring Idaho's waterways on leisurely cruises. |
| rafting & Kayaking | Navigating Idaho's rivers for an adrenaline-packed experience. |
| Native American Culture | Attending powwows and experiencing traditional dances, music, and crafts. |
Another unique aspect of Idaho is its dark skies. The state's remote areas, such as the Central Idaho Dark Sky Reserve, offer some of the best stargazing opportunities in the country. With minimal light pollution, these areas provide an unparalleled view of the night sky, making them a must-visit for astronomy enthusiasts.
The Central Idaho Dark Sky Reserve is one of the few Gold Tier Dark Sky Reserves in the world, offering exceptional stargazing conditions. Visitors can enjoy guided stargazing tours and learn about the constellations in a truly immersive experience.
For food lovers, Idaho's culinary scene is a delight. From farm-to-table restaurants to local wineries and breweries, the state offers a diverse range of culinary delights. The 2025 Official Idaho Travel Guide features a profile on Idaho's first James Beard Award winner, Chef Kris Komori, highlighting the state's emerging culinary talent.
Idaho's diverse landscape and climate make it an attractive destination across all seasons, each offering unique experiences and activities. For travel agents, understanding these seasonal trends can help in tailoring trips that cater to various interests and preferences.
Winter in Idaho is a paradise for ski enthusiasts and winter sports lovers. The state is home to several world-class ski resorts, including Schweitzer Mountain, Silver Mountain, and Sun Valley. These resorts offer a range of skiing and snowboarding trails, from beginner-friendly slopes to challenging black diamond runs.
| Activity | Location |
|---|---|
| Skiing & Snowboarding | Schweitzer Mountain, Silver Mountain, Sun Valley |
| Snowmobiling | Sawtooth National Forest, various snowmobile trails |
| Ice Skating | Outdoor and indoor ice skating rinks in Boise, Coeur d'Alene, and other cities |
| Dog Sledding | Various dog sledding tours and adventures across the state |
As the weather warms up, Idaho's natural beauty comes alive with a myriad of summer and spring activities. One of the highlights is the opportunity to explore the state's numerous lakes and rivers. Lake Coeur d'Alene, for instance, offers scenic boat cruises, kayaking, and paddleboarding. The Snake River in Twin Falls is another popular spot for kayaking and rafting.
"The summer months in Idaho are perfect for water sports and outdoor adventures," notes Natalie Jushinski, Tourism Manager at Visit Idaho. "From the serene lakes to the rugged rivers, there's something for everyone to enjoy."
For those who prefer land-based activities, Idaho's scenic trails are ideal for hiking and biking. The Sawtooth National Recreation Area and Hell’s Canyon offer some of the most breathtaking hiking trails, with stunning views of the surrounding mountains and valleys.
In addition to water and land activities, summer in Idaho is also a time for festivals and events. The annual Treefort Music Fest in Boise and the Sandpoint SummerFest are just a few examples of the vibrant cultural scene that Idaho has to offer.
Autumn in Idaho is a season of vibrant colors and cozy temperatures, making it an ideal time for scenic drives, harvest festivals, and outdoor activities like horseback riding and fishing. The state's many hot springs, such as Lava Hot Springs and Gold Fork Hot Springs, are also popular during this season, offering a relaxing way to enjoy the fall weather.
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Become a travel agent with no experience! We provide the education for you to learn and become successful at your own pace.| Activity | Location |
|---|---|
| Scenic Drives & Fall Colors | Various routes across the state, including the Sawtooth Scenic Byway |
| Harvest Festivals | Local festivals in towns like Moscow, Coeur d'Alene, and Boise |
| Horseback Riding | Guest ranches and stables throughout the state |
| Hot Springs | Lava Hot Springs, Gold Fork Hot Springs, and other natural hot springs |
By understanding and highlighting these seasonal activities, travel agents can provide their clients with a rich and varied experience that showcases the best of what Idaho has to offer throughout the year.
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To effectively promote Idaho as a travel destination, travel agents can leverage a variety of marketing and promotional tools. One of the most valuable resources is the 2025 Official Idaho Travel Guide, released by Visit Idaho. This comprehensive guide is packed with stunning photography, engaging stories, and detailed information on the state's outdoor adventures, rich history, and culinary delights.
Another powerful tool is social media. Encouraging clients to use hashtags like #VisitIdaho can help create a community of user-generated content that showcases the state's attractions. Travel agents can share client photos and stories on their own social media channels, fostering a sense of community and authenticity that attracts more visitors.
"Social media has become a crucial platform for promoting travel destinations," notes Natalie Jushinski, Tourism Manager at Visit Idaho. "By leveraging user-generated content and engaging with our audience, we can create a buzz around Idaho's unique experiences and attractions."
| Tool | Description |
|---|---|
| 2025 Official Idaho Travel Guide | Comprehensive guide with photography, stories, and detailed information on Idaho's attractions. |
| Social Media | Using hashtags like #VisitIdaho to share user-generated content and engage with clients. |
| Collaboration with Local Tourism Boards | Working with local tourism boards and businesses to promote specific regions and activities. |
Collaborating with local tourism boards and businesses is also essential for promoting specific regions and activities within Idaho. By partnering with these entities, travel agents can gain insights into local events, new attractions, and hidden gems that they can then offer to their clients. This collaboration can include co-promotional campaigns, joint marketing initiatives, and even exclusive packages that highlight the unique offerings of different areas within the state.
This partnership can also involve working with local hotels, resorts, and activity providers to create bundled packages that are attractive to travelers. For example, a travel agent could offer a package that includes a stay at a resort in Coeur d'Alene, a scenic boat cruise on Lake Coeur d'Alene, and a visit to the nearby Silverwood Theme Park.
Additionally, travel agents can utilize email marketing and newsletters to keep their clients informed about the latest trends, events, and attractions in Idaho. By sending out regular updates and special offers, agents can keep their clients engaged and interested in planning their next trip to the Gem State.
Becoming a travel agent in Idaho is an exciting and rewarding career path, especially when you are well-versed in the state's unique travel trends. From the rise of off-peak travel and dupe destinations to the allure of cool-cationing and live event travel, Idaho offers a diverse array of experiences that cater to various interests and preferences.
The 2025 Official Idaho Travel Guide is an invaluable resource for travel agents, offering detailed information on Idaho's outdoor adventures, rich history, and culinary delights. This guide, along with social media engagement and collaboration with local tourism boards, can help agents stay updated on the latest trends and attractions, ensuring they can offer their clients the most memorable and unique experiences.
"The 2025 Official Idaho Travel Guide is a doorway to discovering Idaho," says Natalie Jushinski, Tourism Manager at Visit Idaho. "From awe-inspiring landscapes to rich cultural experiences and unexpected destinations, the guide invites travelers to explore every corner of the Gem State."
| Resource | Description |
|---|---|
| 2025 Official Idaho Travel Guide | Comprehensive guide with stunning photography and engaging stories on Idaho's attractions. |
| Social Media | Using hashtags like #VisitIdaho to engage with clients and share user-generated content. |
| Collaboration with Local Tourism Boards | Working with local boards to promote specific regions and activities. |
As a travel agent in Idaho, you have the opportunity to be part of a thriving industry that is deeply connected to the state's natural beauty, cultural heritage, and community. By embracing the unique travel trends and leveraging the available resources, you can create unforgettable experiences for your clients and contribute to the continued growth of Idaho's tourism sector.
To succeed as a travel agent in Idaho, stay informed about the latest trends, engage actively with your clients through social media, and build strong relationships with local tourism boards and businesses. These strategies will help you provide personalized and memorable experiences that keep your clients coming back for more.
With its stunning landscapes, rich culture, and warm hospitality, Idaho is a destination that has something for everyone. As a travel agent, you are not just planning trips; you are crafting memories that will last a lifetime. Embrace the unique travel trends in Idaho, and you will find a rewarding and fulfilling career that allows you to share the beauty and charm of the Gem State with the world.
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