Nov. 17 Update: Guidelines for Travel Trade Clients Working with Influencers and Influencer Notice Letters have been updated to provide additional clarity. Please click the links below or visit DisneyCopyright.com for the updated documents.

As the social media and marketing landscape continues to evolve, we understand that many travel trade clients are choosing to work with influencers and fan sites (collectively referred to as “influencers”) to help promote and grow their businesses. When selecting and engaging an influencer to create content about Disney vacation products, we want to provide you with the tools to make the best decision possible for your business as well as Disney Destinations.

The new guidelines are linked below and can be found on DisneyCopyright.com, keyword "Influencer" or "Influencer Guidelines."

The new guidelines will go into effect on Nov. 12, 2023. Please remember that the new guidelines are specifically for non-personnel of travel trade clients. Personnel of your company visiting Disney locations to create content should continue to follow the “Spontaneous Posting Social Media Policy” available on DisneyCopyright.com.

The new guidelines include a new request process.  A few notable aspects of the request process are summarized below, but in all cases, remain subject to the guidelines:

• Select your influencer(s) with the criteria set forth in the guidelines in mind.
• Download and fill out the Influencer Request Form, which is linked below and can be found on DisneyCopyright.com.
• Email the completed form to your Disney Destinations Sales Solutions Representative and DPEP.Sales.Communications@Disney.com no later than two weeks prior* to the proposed activation. (*Please allow additional time for influencers with Marvel affinity.)
• A Disney representative will review your request and provide feedback. If any request is not specifically approved in writing by Disney, your request will be deemed disapproved.
• If your request is approved by Disney, you must complete and share the applicable Influencer Notice Letter to your approved influencer before their activation. These are also linked below and can be found on DisneyCopyright.com.
• After your approved influencer’s activation, you will be responsible for monitoring the content produced by the influencer, ensuring that all applicable laws and the guidelines are followed.

We understand that this is a new process, and we appreciate your cooperation as we move to better support both your and our businesses.

Please familiarize yourself and your team with the following documents:

• Guidelines for Travel Trade Clients Working with U.S. and Canadian Influencers
• U.S. Influencer Notice Letter
• Canadian Influencer Notice Letter
• Influencer Request Form