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At first glance, the number sounds a little … optimistic. The Sandals Foundation has reached a million milestones in its first 15 years? If you consider one life a milestone, then the answer is, “Absolutely.”
But a number is finite. The value of one helping hand is not. How do you quantify the impact of a healthier ocean on hundreds of communities that depend on it? Can you really calculate the long-term meaning when kids on Caribbean playgrounds are as excited about reading and recycling as they are about kicking a soccer ball?
What about their kids and their grandkids?
“We’ve been blessed with beautiful mountains, rivers, and beaches,” says Adam Stewart, Executive Chairman of
It sounded like a tall task when Stewart officially launched the
You can see it spreading all across the Caribbean, from schools to hospitals, from forests to beaches, from the well-traveled towns to the distant mountain villages. You see hope in the form of joy. And that’s how this all started for the Sandals Foundation 15 years ago: with a few smiles.
Go up a rugged rural road, narrowing to a single lane, an hour from Sandals Montego Bay to the village of Somerton, Jamaica. If you came here prior to 2009, you were probably looking for the home of legendary musician Jimmy Cliff or you were lost. Employees of Sandals, however, knew of a great need in a region that many of them call home: dental care.
“Dental care and eye care is extremely expensive here in Jamaica and other Caribbean islands,” says Sandals Foundation ambassador Ian Spencer. “It was so expensive that many people were beginning to face dental infections or weren't equipped with the proper vision prescriptions, which could make landing a good job difficult.”
That’s why, among its first initiatives, the Sandals Foundation partnered with
“Some of these people probably hadn’t smiled in years and now they can light up a room,” Spencer says. Over the past 15 years, nearly 300,000 people in the Caribbean have received free dental and eye care through Great Shape! Inc, bringing light to entire communities.
That same year, the Sandals Foundation laid another building block of optimism. This one actually traces back to the construction of the first Sandals Resort,
Word about Sandals began to spread on the same strong wings as hope.
“People in Caribbean communities have a special trust for Sandals and its Foundation because the region is our home, we have a deep and personal understanding of the communities and their needs and a genuine desire to empower the region and its people,” Adam Stewart says. “I think what surprised people the most in the beginning was our consistency. When we commit to a community, we stay with it and become part of the thread that holds it together.”
And so, in that first official year of the Sandals Foundation in 2009, it made sense to develop a community center in Flanker, with mentoring, lessons in music and entrepreneurship, and a vivid path to a promising future.
“We never had to convince anyone to join our efforts,” says Sandals Foundation executive director Heidi Clarke, a fifth-generation Jamaican. “The team members at Sandals Resorts and
Guests of Sandals and Beaches typically have plenty of luggage space around their swimsuits and open blocks of time between beachcombing and dining.
“Every other day, someone would ask what they could bring with them on their vacation or if they could see a local school,” Clarke says. “That’s what sparked the idea for
In 2011, the Sandals Foundation began taking guests out to read books with students in nearby schools, where they also discovered that the pure joy of the Caribbean extends from the beaches to the classrooms. Singalongs, storytelling, and laughter became cherished vacation memories. That same year, the Sandals Foundation partnered with
There is no way to count the sets of eyes that have been on those books or how many kids have completed formal education or adopted the love of literature because of them.
“Each dollar that a guest or corporation donates carries tremendous power, too,” Stewart says. “When we launched, it was a no-brainer that every penny would go directly to the communities we serve. With all the operational costs of the Sandals Foundation covered by Sandals Resorts International, merely being a guest of Sandals and Beaches makes a difference.”
With support growing, the milestones piled up for the Sandals Foundation. Among them:
A partnership with Hasbro to supply
Each milestone would touch countless lives and also fan a burning question for Stewart, Clarke, and staff members: “How can we do more?”
For the next Sandals Foundation milestones, they would address an enormous challenge outside every window in the Caribbean.
Anyone who works at Sandals and Beaches can share childhood stories about playing near the Caribbean’s pristine waters, resting in the shade of tropical trees, gathering around seafood-rich meals, hiking to waterfalls, and even fishing in the sea. Stewart remembers coming home to Jamaica after traveling abroad for extended periods and noticing how the water was changing. He talked with friends in coastal communities where the numbers and sizes of fish seemed to be dwindling. In 2013, the Sandals Foundation came alongside fishermen near
“Local ambassadors for the foundation listened to our concerns and helped us turn things around,” says a fisherman named Diego, who would become an ambassador himself. Within 18 months, the fish biomass in both areas had increased and vibrant colors returned to the reefs. “The foundation truly understands our needs and cares about us and the ocean. That’s why their efforts work.”
The same heartfelt care was evident in 2017 when Sandals Foundation volunteers helped restore an untold number of lives through 14 relief projects following Hurricanes Irma and Maria. Yet, in the storms’ aftermath, they also moved forward in
“You have to remember our islands are small and remote,” says Stewart, “so sustainability is a huge necessity for our healthy future.”
Over the last 15 years, the foundation has planted 27,333 trees across the Caribbean, escalated work to protect mangrove habitats, helped safely lead 193,565 baby sea turtles to shorelines, out-planted 33,656 coral fragments, and launched its Ocean Connect program, a project that teaches local islanders swimming skills so they can experience the joy of the ocean right outside their backyard.
In 2021, the foundation helped develop the first environment-focused curriculum for primary schools in the Bahamas. On the north shore of Jamaica, the Save Our Seas Program is inspiring high school students to pursue one of the most personal and meaningful careers imaginable — marine biologists in the Caribbean.
“When you fall in love with something, you’ll do anything to preserve it,” says Stewart. And that leads to a milestone among milestones: the identification of the most important influencers for the next 15, 50, and 100 years. “Children have the most crucial voices to ensure the Caribbean flourishes.”
“We know that everything in the Caribbean — the ocean, the islands, and the people — is woven into a single tapestry,” says Stewart, “and it’s our duty to do all that we can to keep it beautiful.”
The touchpoints from 15 years of Sandals Foundation milestones are literally everywhere. The benefits are immeasurable.
See the soccer goals on school fields in Curacao? They’re created with plastic collected from beach clean-ups through the
The sea turtle population is rising. Farms are
A milestone at the forefront of the next 15 years will be a commitment to harness the blessed Caribbean sunshine into solar power, making energy more efficient, affordable, and sustainable, ensuring the islands are equipped and thriving for generations, coined
Could there really be a million-plus milestone? Yes, easily. And a million more are still to come.
“Honestly, we had no idea how big this would become,” says Stewart. “We planted a seed 15 years ago and everyone helped water it. That’s why we know there’s nothing we can’t do.”
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